TY  - BOOK
AU  - Wolfgang Mieder
PY  - 2021
CY  - New York, United States of America
PB  - Peter Lang Verlag
TI  - Proverbs Are Never Out of Season
T2  - Popular Wisdom in the Modern Age
UR  - https://www.peterlang.com/document/1109218
N2  - This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to propagandistic tool, Wolfgang Mieder looks at how we adapt proverbs to rapidly changing social attitudes – the original wording of proverbs changes to fit modern advertising slogans or political rhetoric, misogynist sayings become feminist slogans, and late medieval woodcuts illustrating proverbs find their modern equivalents in political cartoons and comic strips. The book is richly illustrated and contains name, subject, and proverb indexes.
KW  - significance, variation, slogans, advertising
LA  - English
ER  -