TY  - BOOK
AU  - Do Kyun Kim
AU  - Arvind Singhal
AU  - Gary L. Kreps
PY  - 2013
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 2153-1277
SN  - 9781453911969
TI  - Health Communication
T2  - Strategies for Developing Global Health Programs
DO  - 10.3726/978-1-4539-1196-9
UR  - https://www.peterlang.com/document/1109406
N2  - Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.  Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.   Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.
KW  - prevention, opportunities, well-being
LA  - English
ER  -