TY  - BOOK
AU  - Stuart L. Esrock
AU  - Kandi L. Walker
AU  - Joy L. Hart
PY  - 2014
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 2153-1277
SN  - 9781453912263
TI  - Talking Tobacco
T2  - Interpersonal, Organizational, and Mediated Messages
DO  - 10.3726/978-1-4539-1226-3
UR  - https://www.peterlang.com/document/1109517
N2  - Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.
KW  - smoking, communication research, theoretical knowledge
LA  - English
ER  -