TY  - BOOK
AU  - Jami A. Fullerton
AU  - Alice Kendrick
PY  - 2017
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781453918647
TI  - Shaping International Public Opinion
T2  - A Model for Nation Branding and Public Diplomacy
DO  - 10.3726/b10433
UR  - https://www.peterlang.com/document/1109659
N2  - Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries.  Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy. Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.
LA  - English
ER  -