TY  - BOOK
AU  - Hatice Aydin
PY  - 2019
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631805770
TI  - Digital Marketing Applications
DO  - 10.3726/b16301
UR  - https://www.peterlang.com/document/1111055
N2  - To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.
KW  - Viral Marketing, Social Media Marketing, Social Media Advertising, Affiliate Marketing, Content Marketing, Digital Branding Processes, Digital Customer
LA  - English
ER  -