TY  - BOOK
AU  - Ömer Aydinlioglu
PY  - 2019
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631803721
TI  - Differing Outlook of Contemporary Advertising
DO  - 10.3726/b16219
UR  - https://www.peterlang.com/document/1111133
N2  - Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.
KW  - Advertising, Advertising discourse, Contemporary advertising, Advertising in new media, Television advertisement
LA  - English
ER  -