TY  - BOOK
AU  - Ela Sibel Bayrak Meydanoglu
AU  - Riza Öztürk
AU  - Natalie Bartholomäus
AU  - Müge Klein
PY  - 2020
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631820896
TI  - Digital Transformation in Business (theory/practice)
DO  - 10.3726/b16910
UR  - https://www.peterlang.com/document/1111357
N2  - In today's increasingly digitalized world, digital transformation dramatically changes the way of doing business and reshapes business functions such as controlling, logistics, HR, marketing etc. For companies that do not know how to implement digital transformation, it will be difficult to survive. Therefore, digital transformation is one of the most debated issues in today's business world. Being aware of this issue, Turkish-German University (TGU) hosted a conference on „Digital Transformation in Business" in cooperation with Bielefeld University of Applied Sciences in Istanbul. The conference offered a platform where academicians as well as practitioners discussed current issues of digital transformation. The academic papers presented in the conference constitute the papers of this book
KW  - Digital Marketing, Digital Transformation, Business Transformation, Finance, Controlling, Corporate Reputation, Human Resource Management, Social Sustainability, Augmented Reality, Digital Marurity Models
LA  - English
ER  -