TY  - BOOK
AU  - Veronica Gonzalez Araujo
AU  - Roberto Carlos Álvarez Delgado
AU  - Ángel Sancho Rodríguez
PY  - 2020
CY  - Bruxelles, Belgium
PB  - Peter Lang Verlag
SN  - 9782807611931
TI  - Ethics in Business Communication
T2  - New Challenges in the Digital World
DO  - 10.3726/b16931
UR  - https://www.peterlang.com/document/1114305
N2  - In our ever growing interconnected world, communication has become an essential tool for businesses and entrepreneurs. To be effective, business communication needs to take social and ethical considerations into account. This volume brings together different perspectives about ethics in business and communication, with special emphasis on the new challenges deriving from the digital world. From a variety of disciplinary perspectives (discourse analysis, communication studies, linguistics, rhetoric, semiotics, business and management studies), the contributors explore the production and interpretation of texts and interactions from an ethical perspective, as well as the use (and abuse) of communicative strategies and tactics of persuasion. Among other topics, the volume deals with the use of rhetorical and linguistic strategies in the entrepreneurial pitch, ethical leadership in business management, gender issues in entrepreneurship, the ethics of tourism, and the use of digital and collaborative tools in professional and educational contexts.
LA  - English
ER  -