TY  - BOOK
AU  - Do Kyun Kim
AU  - James W. Dearing
PY  - 2016
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 2153-1277
SN  - 9781453916827
TI  - Health Communication Research Measures
DO  - 10.3726/978-1-4539-1682-7
UR  - https://www.peterlang.com/document/1118296
N2  - This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
KW  - Health, Systems, Patient-Centered
LA  - English
ER  -