TY  - BOOK
AU  - Anandam Kavoori
PY  - 2021
CY  - New York, United States of America
PB  - Peter Lang Verlag
TI  - Reading YouTube
T2  - The Critical Viewers Guide
UR  - https://www.peterlang.com/document/1143787
N2  - How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to «reading» YouTube. The book identifies certain videos by genre – from The Phenom and The Short to The Morph and The Experiment – and provides a thumbnail textual analysis of the videos – from celebrity culture to identity politics – that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.
KW  - Youtube, Genre analysis, Media criticism, Consumer Generated content, Media Studies, Digital Culture, Research Methods, Media Criticism, Textual analysis.
LA  - English
ER  -