TY  - JOUR
AU  - WEI CHENG
PY  - 2021
CY  - Berlin, Germany
PB  - Peter Lang Verlag
JF  - Journal of Translation Studies
IS  - 1
VL  - 1
SN  - 2673-6934
TI  - Translator Competence Revisited in the Scenario of Digital Genre
DO  - 10.3726/JTS012021.4
UR  - https://www.peterlang.com/document/1147620
N2  - As the translation market is becoming increasingly diversified and digital genre is gradually prevailing over paper-based media in communication, user-centred translation is high on the agenda. According to Suojanen, Koskinen and Tuominen (2015), the two important concepts behind user-centred translation are usability and user experience. Usability refers to the ease with which users can utilize a product to achieve their goals. User experience puts emphasis on the enjoyability experienced by users. While usability focuses on products being learnable or memorable, user experience is a holistic concept encompassing issues such as aesthetics, fun, and pleasure. Based on the case study of international E-commerce sites, this research reveals that translators under the new circumstances should be even more empathic than those working with paper-based media, which enables them to be versatile, adaptive, innovative and able to provide users with quality translation and enjoyable user experience.
KW  - translator competence, user-centred translation, digital genre, empathic accuracy
ER  -