TY  - BOOK
AU  - Uma Krishnan
PY  - 2023
CY  - New York, United States of America
PB  - Peter Lang Verlag
TI  - Literacy Practices of The Mumbai Dabbawalas, India
T2  - Writing an Ethnographic Case Study
UR  - https://www.peterlang.com/document/1336010
N2  - This book explores the Mumbai Dabbawalas, an indigenous group in India, and their literacy practices within their business world. The author aims to demonstrate how she conducted her ethnographic case study as a model for others to follow in their own research. She takes the readers on a narrative journey, chronicling her decision to conduct the study and the completion of her dissertation. Through this journey, she highlights the influence of "literacy" definitions, particularly the autonomous model, on non-Western and indigenous groups, and how these definitions have impacted their literacy practices. Using qualitative research methods, the author provides readers with insights into conducting a cross-cultural international ethnographic case study. She offers detailed explanations of her coding process and how she analyzed the extensive data to support her argument that the Dabbawalas' literacy practices contribute to their success. Additionally, Dr. Krishnan's cross-cultural study adds a new dimension to the field of ethnographic case study and challenges the autonomous model of literacy.
KW  - ethnographic case study, literacy practices, indigenous group, ideological model of literacy, narrative journey, cross-cultural study design, qualitative research, data analysis, coding, success factors, marketing insights
LA  - English
ER  -