TY  - BOOK
AU  - Pascale Cohen-Avenel
AU  - Graham Roberts
PY  - 2024
CY  - Bruxelles, Belgium
PB  - Peter Lang Verlag
SN  - 1663-9367
SN  - 9782875745651
TI  - Whose Space is it Anyway?
T2  - Place Branding and the Politics of Representation
DO  - 10.3726/b21266
UR  - https://www.peterlang.com/document/1376326
N2  - This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays show, place branding is a fundamentally political practice, often driven by hidden agendas that marginalize certain groups within society. Contributors explore place branding from a wide variety of angles, including: the role played by the visual arts in city branding; the applied arts, and speci cally the fashion industry’s potential for shaping perceptions of a particular place; the different ways in which sport has been exploited by the political elites; the role of design in place branding, including the architectural design of sports stadia; and the potentially insidious economic and societal consequences of excessive consumption of branded places.
KW  - Place branding, Identity, Self-representation, Cultural studies, Area studies, Urban studies, Cultural geography, Fashion studies, Marketing and branding, Visual arts
LA  - English
ER  -