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An Introduction to Visual Communication

From Cave Art to Second Life

Susan B. Barnes

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.
This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book will provide students with a better understanding of the visually oriented world in which they live. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.
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An Introduction to Visual Communication

From Cave Art to Second Life (2nd edition)

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Susan B. Barnes

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

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Susan B. Barnes

Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines. A number of perspectives are also provided, including brands as signs and symbols, brand personality, history, communication, cognitive factors, loyalty, personal branding, community, and social issues.
Providing a comprehensive overview of the branding process – from the creation of brands to analysis of their messages – readers will begin to understand the communicative impact of branding.
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Social Networks

From Text to Video

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Susan B. Barnes

This book won the Erving Goffman Award for Outstanding Scholarship in the Ecology of Social Interaction 2014

Technological changes have radically altered the ways in which people use visual images. One such impact has been the transformation of computer-mediated-communication (CMC) into social networking. With a focus on social networking sites such as Facebook, MySpace, Second Life, and YouTube, this book describes the theoretical and historical background of computer-mediated communication alongside the cultural changes occurring with the introduction of digital media in society.
Designed for students, this text introduces CMC terminology, methods for analyzing online exchanges, and theories on the relationship between CMC, social networks, and culture. By exploring both the meanings associated with CMC and social networks, and the relationship of CMC to culture, the goal of this text is to provide students with methods to better understand the socially-oriented world in which they live and to understand the characteristics that make social networks successful.
Special features including terms, examples, CMC theory, and suggestions for student exercises.
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Edited by Susan B. Barnes

" Visual communication is the process through which individuals in relationships, organizations, and cultures interpret and create visual messages in response to their environment, one another, and social structures. This series seeks to enhance our understanding of visual communication and it explores the role of visual communication in culture. Topics of interest include visual perception and cognition; signs and symbols; typography and image; research on graph ic design, use of visual imagery in education. On a cultural level, research on visual media analysis and critical methods that examine the larger cultural messages imbedded in visual images is welcome. By providing a variety of approaches to the analysis of visual media and messages, this book series is designed to explore issues relating to visual literacy, visual communication, visual rhetoric, visual culture, and any unique method for examining visual communication. "
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Visualizing the Web

Evaluating Online Design from a Visual Communication Perspective

Sheree Josephson, Susan B. Barnes and Mark Lipton

This book analyzes Web page design from a visual communication perspective. Visual communication is an emerging field which draws on numerous disciplines concerned with the creation, perception, and interpretation of visual messages. The transdisciplinary nature of the field allows us to see the sites examined from new visual vantage points – metaphorical, cultural, and rhetorical; cognitive, perceptive, and evaluative. With an introduction and eight essays by visual communication scholars, the book also includes an insightful interview with Hillman Curtis, one of the foremost Web page designers in the world.