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taken by storm by social media platforms that allowed companies to create their own virtual worlds, engage in conversations with stock- and stakeholders, and actually create their own portals with currency and products (Edosomwan, Prakasan, Kouame, Watson, & Seymour, 2011; Kaplan & Haenlein, 2010). This did not last long, however, as other more immediate forms of engagement came online. Besides the blog (really, nothing more than an extended text message), several social media platforms surfaced and retained their appeals and thus their impacts on business. We shall

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demonstrators and the police. Concerned with the negative impact of face-to-face and virtual events, the federal government attempted to express a positive agenda through slogans such as “World Cup of the World Cups” ( #copadascopas ) and “there will be a World Cup” ( #vaitercopa ), resulting in a process we refer to as “hashtag war.” Apart from being the link between street protests, online social networks, and political discussions, the hashtags were also appropriated for other additional purposes. For example, the hashtag #naovaitercopa resulted in several ironic memes

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Hospitality & Tourism ← 332 | 333 → İbrahim ÇETİNTÜRK A Study on Brand Loyalty in Accommodation Establishments 1 1 Introduction Meeting people’s need for transportation, accommodation, catering, entertainment, and recreation etc. on temporary travels, the tourism industry is billed as a global sector that stretches all over the world. Accommodation, one of the sub-sectors of tourism, is a major industry that offers great inputs to the global economy and creates jobs for millions of people around the globe (Tanford et al., 2012). The ever-growing competition is

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advertising. O’shaughnessy (2004) enumerates two major types of such shields, namely ex- ternal and internal. The former includes “people’s social attachments to culture, reference groups, social class and emotionally grounded experiences;” (p.8). The latter is about “people’s overall perspective or view of the world, tied to some constellation of interrelated beliefs, values, emotions and expectancies about themselves and their social world.”. Despite these, advertising unfailingly makes every endeavour to let the target group, whose perspective is originally

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, consumer tolerance for a lack of privacy online. To date, the risk-benefit ratio appears to favor online communications despite a diminishing sense of privacy and a growing sense of transparency. In this chapter, we explore, in detail, the complicated and ever-evolving issue of privacy in the modern digital world. First, we offer four contrasting and interlinked perspectives on privacy and information management in the new digital age. Second, we introduce the unregulated origins of the Internet and the value of information, or big data , as two key, motivating

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asking children, like: ←166 |  167→ Tab. 8: Four habits for Smart Education and Social Clustering Skills 1 . Investigation in Making Acquaintance and Beginning: Holistic Learning Set common Rules Together: Trust, Development of Social Capital 2. Together, discuss perspectives: Personalization: Orientation to all Process Participants: Empowerment Listen of Students expectations, discussed supplement their rules, set goals Social 3. Demonstrate empathy: Relationship Communication and Positive Socialization and Experience 4. Invest in recommendations and

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as small busi- nesses and individual workers. The market is an important and essential site for investigation, partic- ularly in neoliberal capitalist economies, as scholars note that market val- ues and logic have permeated almost all areas of society in such systems. In addition to political economy critiques, Nick Couldry is critical of neoliber- alism from a sociological perspective, saying that a neoliberal discourse pro- vides the organizing metaphors for contemporary life in capitalist societies. We hear this daily in references to people as ‘consumers

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target groups can reach any institution via Internet anywhere in the world. The internationalization of institutions has also increased the interest in global problems. At the same time, a country is informed of the needs of another country more quickly. It is also inevitable for institutions to focus on the development of holistic perspectives and international social responsibility practices. This section evaluates the public relations and international social responsibility campaigns in international businesses and presents examples of this subject. Concepts of

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. Development of novel traditions ← 68 | 69 → and symbols supporting cultural change and updating these in the developing education world are important for forming a dynamic culture (Çelik, 2012). It is an undeniable fact for all humanity that we live in the information age. However, the concept of change experienced in all life cycles is becoming a concept that is leaving a mark on our time. Change has two important contemporary dimensions. These are encountered as technology dimension and the intellectual and physical change processes of people and organisations

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& Francis Group. Kress, G. R. (2010). Multimodality: A social semiotic approach to contemporary communication . Routledge. Krippendorff, K. (2013). Content analysis: An introduction to its methodology (3rd ed.). SAGE. Krüger, S., & Rustad, G. C. (2019, 2019/01/01). Coping with shame in a media-saturated society: Norwegian Web-series Skam as transitional object. Television & New Media , 20 (1), 72–95. doi:10.1177/1527476417741379. Lacasa, P. (2013). Learning in real and virtual worlds: Commercial video games as educational tools . Palgrave McMillan. Lacasa