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attitudes to purchase travel products online, so that the results of studies from the beginning of this millennium are perhaps not any more so valid. The virtual market space is still new to many consumers and the knowledge of collective consumer experience is missing. The growth of e-tailing or purchasing online has not been as fast as forecasted due to the missing trust by consumers who can still be suspicious of online retailers (Durkan, Durkin, & Gillen, 2003). It seems that trust is more important in the virtual world than in the physical (McCole, 2002). According to

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- ity as resulting from a fundamental existential disconnection, suggesting that a ‘divorce between man and his life […] is properly the feeling of absurdity.’ 4 Chapter 1 This then is the extent of the absurdity we face, an absurdity mod- elled and thereby aggravated by the forms and genres of contemporary mass media culture. The virtual society – this civilization of electronic government, digital play, reality television and online networking – gen- erates a world in which the empty fantasies of World of Warcraft parallel the prevailing condition of absurdity

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is uncertainty� The importance of uncertainty in social media necessitates scholars to discuss issues such as: constituents’ geographical distance, reflection of their authentic identities, and trust� This study focuses on the issue of brand trust in social media� In the relevant literature, research on trust in the online world and their focus of attention are discussed� Based on these discussions, the following topics are undertaken: trust, brand trust and its premises, virtual brand communities and brand loyalty rela- tion� The objective of this research is

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- entific mode of inquiry. Such an assumption of difference leads to the analyst imposing or transforming the ‘observed’ into a form of order. A second posi- tion would maintain that participants and analysts view the world in the same way, through the same lens, using the same coding devices – very much in the hermeneutic, ethnomethodological mode of inquiry. Here the assumption is one of similarity demanding that both perspectives need to be aligned in any study of social events. (2001: 369) 282 Christopher N. Candlin / Jonathan Crichton Determining which of

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transform the discursive structure by forming new nodal points. The new meanings and interpretations of the important events suggested by individuals or groups through social media have the potential to change our understanding of the world. 93 The negative interpretation of virtual reality presented above does not allow one to analyze contemporary communities that emerge in the Internet on the basis of communal aims and interests. The Internet here is used not only as an instrument for communications and agency coordination but as an organizational principle per se. Let

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Sociologies of Formality and Informality | 105 → Barbara A. Misztal Configurations of Informality and Formality in Contemporary Society Introduction: The relevance of informality In contrast to many social scientists’ prediction that forces of globalisation, by imposing legal forms of regulations on the world, would eliminate or undermine the significance of informality, the reliance on informality remains universally practised to facilitate the formal processes of business, politics and society. However, the first two decades of the new century’s trends and new

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(work, education, home, entertainment) are becoming increasingly more blurred and consist of many different simultaneous modalities. (For instance, a professional designer working from home may work with an interconnected designing platform, engage in a chat with avatars in virtual worlds during an online seminar and answer per- sonal and professional emails from her Blackberry, all at the same time). Thorne, Black and Sykes (2009) underscore the influence the New London Group has had on research perspectives in language education and multimodality. Over a

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Computer Science and Information Technologies, Vol 5, No 6, p. 8031–8032. Stoddart, E. (2014). (In)visibility Before Privacy: A Theological Ethics of Surveillance as Social Sorting. Studies in Christian Ethics, Vol 27, No 1, p. 33–49. Turgut, S. (2013). Yeni Medya. İstanbul: Destek Yayınevi. Valentini, C., Kruckeberg, D. (2011). Public Relations and Trust in Contemporary Global Society: A Luhmannian Perspective of the Role of Public Relations in Enhancing Trust among Social Systems. Central European Journal of Communication, Vol 4, No 1, p. 91–107. Valentini, C

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conceptual groundwork. The virtual reality metaphor is easily misused such as when it is suggested that we are ‘imprisoned in the brain’. However, I shall attempt to show here that it has real purchase in helping us understand some of the ways in which situated agents like us experience our social presence in the world. It offers new possibilities for developing a refined analysis of that sense of presence and even how having a sense of presence links up with some important themes in contemporary psychiatry. This essay will aim at the reconstruction of the virtuality

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and Information Technologies, Vol 5, No 6, p. 8031–8032. Stoddart, E. (2014). (In)visibility Before Privacy: A Theological Ethics of Surveillance as Social Sorting. Studies in Christian Ethics, Vol 27, No 1, p. 33–49. Turgut, S. (2013). Yeni Medya. İstanbul: Destek Yayınevi. Valentini, C., Kruckeberg, D. (2011). Public Relations and Trust in Contemporary Global Society: A Luhmannian Perspective of the Role of Public Relations in Enhancing Trust among Social Systems. Central European Journal of Communication, Vol 4, No 1, p. 91–107. Valentini, C., Kruckeberg, D