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marketing? Method To understand how gay and lesbian advertising and marketing is conceptu- alized and created, the author conducted semi-structured interviews with 17 media professionals working in advertising, marketing, or public rela- tions that deal exclusively with gay- and lesbian-focused campaigns. The sample also includes three brand managers at major U.S. companies who have the task of overseeing their brands’ gay and lesbian outreach efforts. Respondents were largely White (n = 15), with three Hispanics, one Asian, and one African American. The average

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, teenage African Americans and Puerto Ricans gravitated towards a breakbeat style of music or- chestrated by the DJ. These DJs set up their sound systems in recreation cen- ters and parks and gave “jams” for their neighborhoods. At these jams, DJs isolated and manipulated small phrases of music, known as “breaks,” using two turntables, a mixer, and vinyl records. Eventually, the DJs—gatekeepers to the culture and celebrities within it—brought on emcees, later known as rap- pers, to the jams. DJ Kool Herc is credited as the first breakbeat DJ, when he developed a

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of the War of the Worlds broadcast remained very real for CBS producers and publicists as they approached wartime news coverage in general, and D-Day coverage in particular. Introduction ix years after Orson Welles and the Mercury Theater aired fictional news of a Martian invasion over the CBS network, CBS newsman Bob Trout anchored more than sixteen hours of news coverage of a real-life invasion, the Allied invasion of Normandy. Unlike the War of the Worlds broadcast, this invasion coverage did not catch CBS or American listeners off guard. In fact, by

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. Accessed 23 March 2016. http://jilltxt.net/txt/ Walker-AoIR-3500words.pdf. Walker, Rob. “Enterprising: Her Star Trek Conventions Harnessed the Power of Media Fandom Long before the Barons of Content Did.” New York Times Magazine, 23 December 2008. Accessed 23 March 2016. http://www.nytimes.com/2008/12/28/magazine/28wwln-con- sumed-t.html. Walsh, Richard. “Fabula and Fictionality in Narrative Theory.” Style 35, no. 4 (2001): 592–606. Wanzo, Rebecca. “African American Acafandom and Other Strangers: New Genealogies of Fan Studies.” Transformative Works and Cultures 20

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become a distraction from understanding more effective ways to make people healthier, happier and more fulfilled (Wilkinson and Pickett 2009; Jackson 2010). This was, perhaps, better understood in the 1950s and 1960s when observ- ers were able to see the paradigm shift towards a consumer culture more clearly. The American social commentator Vance Packard, observing a period of unprece- dented affluence, identified a new ‘clamour for growth’ in the late 1950s (Packard 1960: 20). He suggested that this obsession might be misplaced, pushing us away from enjoying the

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the Pew Internet and american Life Project, Instagram has surpassed twitter in popularity with 26% of online u .S . users using the platform (duggan, Ellison, Lampe, Lenhart, & Madden, 2015) . according to the study, 53% of young adults ages 18–29 used the service in 2015, compared to 37% in 2013 . In addition, Hispanics and african americans are particularly likely to be active on Instagram (duggan et al ., 2015) . guidry, Messner, Jin, and Medina-Messner (2015b) conducted one of the few crisis communica- tion studies to date on Instagram by exploring the

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Martin high in the second round of the draft. He is 6′5″, weighs over 300 lbs, and is african-american. together, Martin and incognito played, trained, were coached, and socialized off the field along with other offensive linemen. Unlike the attention-grabbing incognito, Martin had a quiet disposition. He was raised in an upper-middleclass home. His father is a college professor and his mother is a lawyer (Hyde, 2012). His mellow demeanor became obvious to observers. For instance, in 2013 mid-season, coaches switched Martin to another offensive position, a move

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off points made earlier in this chapter. Issues of geography, class, race, linguistics: each produces various inconsistencies in how participation in memes occurs. For instance, so-called “black Twitter”, along with the term blacktags (a racial othering of hashtag), have been used to categorise the community of African American Twitter users that frequently bump various meme hashtags to many local trending topics rank- ings, such as #wordsthatleadtotrouble or #ghettobabynames (Manjoo, 2010). Hargittai and Litt (2011) posited that adoption of Twitter amongst

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.1. Hashtags de artivismo con más difusión, en todo el mundo. Hashtag Hashtags relacionados Influencers Lenguas usadas Países con más publicaciones e interacciones #artivism #writers #Resistance #resist #artists #whatweare- reading #HIV #dewmore poetry @Greenpeace @TraceeEllisRoss @GlobalFund Women @MrScottEddy Inglés: 86 %. No reconoci- ble: 8 %. Español: 2 %. Portugués: 2 %. Alemán: 1 %. Ruso: 1 %. Estados Unidos: 50 %. Francia: 12,5 %. Reino Unido: 8,33 %. Bahamas: 4,17 %. Cuba: 4,17 %. Hungría: 4,17 %. Italia: 4,17 %. República de Fiyi: 4,17 %. Ruanda: 4

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’s Tangled Web.” (agosto 2006). 7 febrero 2013. <www.nytimes.com/2006/ 12/08/arts/television>. Surowiecki, J. “The Worst Day Ever: A 24 Writer Talks About Torture, Terrorism, and Fudging ‘Real Time.” (2006). 7 febrero 2013. <www.slate.com/id/>. Sydell, Laura. “Sleeper Cell Draws Fire for Soft Take on Terrorists.” (2006). 7 febrero 2013. <www.npr.org/templates/story/ story.php?storyld=6573786>. Tani, Stephano. The Doomed Detective: The Contribution of the Detective Novel to Postmodern American and Italian Fiction. Carbondale y Edwardsville: Southern Illinois