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the Modern World-System 67 The Neoliberal State: ‘No Banker Left Behind’ 71 Trade Unions and Globalisation from Below— The Death of the Labour Movement? 73 Global Unions 76 Community Unionism 77 Social Movement Unionism/Social Justice Unionism 78 Syndicalist/Autonomist Union Movements 79 Chapter 3. Social Media, Digital Activism and Labour Movements— Worker Resistance in the New Protest Environment 81 The Internet and Unions—The Makings of a Global Labournet? 83 Digital Media as Alternative Media: From Indymedia to Labor Notes 86 A Case of Numbers: Unions

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, Carbondale, IL, USA Chapter Ten: The Sinking of a Ferry, Sinking of Public Confidence: A Comparative Analysis of Government Crisis Management Cases . . . . . . . . 225 Moon J . Lee, University of Florida, Gainesville, FL, USA Environmental and Social Justice Chapter Eleven: Environmental Nonprofit Organizations and Networked Publics: Case Studies of Water Sustainability . . . . . . . . . . . . . . 245 Rahul Mitra, Wayne State University, Detroit, MI, USA contents | vii Chapter Twelve: Production of the Internal Other in World Risk Society

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discussion of Ricoeur’s contribution to the problem of identity. The second section presents some of Ricoeur’s coordi- nates in thinking ethically and pragmatically about issues of memory as they are play out in the political/public sphere. The third part presents a brief dis- cussion of Ricoeur’s understanding of ethics and provides a bridge to the last section of the paper, which tackles the problematic of justice. Narrative Identity as Mediated Selfhood Narrative theory has by now become commonplace in communication studies, used in all types of applied studies

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. W. Norton. Welker, L. (2007). Staging Sudanese refugee narratives and the legacy of genocide. In L. R. Frey & K. M. Carragee (Eds.), Communication activism: Vol. 3: Struggling for social justice amidst difference (pp. 139–178). New York: Hampton Press. Westheimer, J., & Kahne, J. (2007). Introduction. Equity & Excellence in Education, 40:2, 97– 100. Wilson, S. R., & Gettings, P. E. (2012). Nurturing children as assets: A positive approach to preventing child maltreatment and promoting healthy youth development. In T. J. Socha & M. J. Pitts (Eds.), The

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Chapter Six ‘I’m Here to Party…’: The Social Narratives of Brands From brands to branding Throughout this book I have detailed how brands develop ironic and reflexive persona, embed themselves in cultural milieu, create origin myths and stealthily influence meaning-making processes (Holt, 2002). In addition to these practices, contemporary brands also weave in narratives of ethical substance and social responsibility. Marketing and corporate communications literature traditionally maintains an ambiguous separation between branding strategies and

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and media adviser to the charity Fair Trials International and a member of the Editorial Advisory Group of the Howard Journal of Criminal Justice. GAVIN STEWART is Senior Lecturer in Digital Media and course leader in BA Media Production at the University of Bedfordshire. He formerly worked as a project manager for the Narrative Laboratory for the Creative Industries at De Montfort University and as a project manager for the trAce Online Writing Centre project at Nottingham Trent University. His research interests are the aesthetics of digital texts and the

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Contributors Editor: Rachel E. Silverman (PhD, University of South Florida) is an Assistant Pro- fessor of Communication in the Department of Humanities and Commu- nication at Embry Riddle Aeronautical University. Dr. Silverman’s research focuses on the intersection of Jewish and LGBT identities in popular culture, women’s health, food studies, and social justice pedagogy. She is the co-ed- itor of and contributor to Communicating Pregnancy Loss: Narrative as a Methodology for Change (Peter Lang, 2014), has published journal articles in Sexuality and Culture

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SEIU, in the context of the fast food workers movement that kicked off in the US in 2012. As we will see in this chapter, the fast food workers move- ment has moved the debate about the changing nature of worker resistance along as it has situated labour movements within the continuous narrative surrounding ‘new’ protest movements, particularly the Occupy movement, by 140 worker resistance and media foregrounding direct action, social media, and wider questions regarding so- cial injustice (income inequality, systemic racism and sexism, immigration). However, we

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Communication, and The Journal of Religion and Popular Culture. Dr. Silverman is co-editor of this collection. Contributor Biographies: Michael Irvin Arrington (Ph.D., University of South Florida) is Associate Professor and Director of Graduate Studies in the Department of Communication at Indiana State University, where he also serves as an affil- iate faculty member in ISU’s Center for Genomic Advocacy. Dr. Arrington’s research interests include health communication, narrative inquiry, interper- sonal and family communication, and communicating social support. His most

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World Social Forum are illustrative of the possibil- ity of a new narrative emerging around the overarching theme of global social justice. Clearly any attempt to overcome the massive global social problems of the twenty-first century is dependent upon the contribution of the labour movement as part of this new alliance. Unsurprisingly the progress thus far has been uneven and marred by significant setbacks including the counter- offensive by the state that began with the Genoa Summit in 2000 and that has accelerated massively after 2001 and the expansion of the