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, 7 two-way symmetrical model of PR; see symmetrical PR U United Press International, 8 V van Ruler, Betteke, 3, 141, 185 video news releases, 10, 76–77 Vodafone, 105–109, 111, 114 W Ward, Ian, 30, 31 watchdog journalism, 24, 27–30, 178, 198, 218 watchdog role of media; see watchdog journalism White, Candace, 39, 129, 155, 171, 223 WikiLeaks, 54–55 Witschge, Tamara, 50, 176 X Xifra, Jordi, 71, 220, 222 Y yellow journalism, 40 Z Zawawi, Clara, 3, 63, 123, 124, 131 Zerfass, Ansgar, 3, 204, 229

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two­way asymmetrical model of PR; see asymmetrical PR two­way communication, 219; see also symmetrical PR two­way street, 6, 7 two­way symmetrical model of PR; see symmetrical PR U United Press International, 8 V van Ruler, Betteke, 3, 141, 185 video news releases, 10, 76–77 Vodafone, 105–109, 111, 114 W Ward, Ian, 30, 31 watchdog journalism, 24, 27–30, 178, 198, 218 watchdog role of media; see watchdog journalism White, Candace, 39, 129, 155, 171, 223 WikiLeaks, 54–55 Witschge, Tamara, 50, 176 X Xifra, Jordi, 71, 220, 222 Y yellow journalism, 40 Z Zawawi

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academic with a PhD in Croatia, introducing undergraduate and gradu- ate courses in the area of public relations. She co-edited “Public Rela- tions Metrics; Research and Evaluation” with Betteke van Ruler and Dejan Verčič. Fabienne van Acquoy recently finished her Master in Corporate Communication at the University of Amsterdam. She has an interest in social media and branding. She is currently working as a social media manager for a beverage brand. Notes on Contributors 333 Veerle Van Assche is doctor in the political en social sciences. From 1994 until 2003, she was

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://www.justice.gov/criminal/fraud/fcpa/history/1977/senaterpt-95-114.pdf Van Ruler, Betteke, Ana Tkalac Vercici, and Dejan Vercic, eds. Public Relations Metrics: Research and Evaluation. New York: Routledge, 2008. Print. Wang, J., with Michael B. Goodman, Vidhi Chaudhri, and Deng Lifeng. Corporate Communication Practices and Trends: A China Study 2008—Phase II. New York: CCI, 2008. Web. www.corporatecomm.org/studies Wang, J., and Michael Goodman. Corporate Communication Practices and Trends: A China Benchmark Study 2006. New York: CCI, 2006. Web. www

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(2014): Netzwerk. In: Wrana, Daniel et al. (Hrsg.): Diskurs-Netz: Wörterbuch der interdisziplinären Diskursforschung. Frankfurt a. M.: Suhrkamp, 277–278. Hajer, Maarten (2008): Diskursanalyse in der Praxis: Koalitionen, Praktiken und Bedeutung. In: Janning, Frank / Toens, Klaus (Hrsg.): Die Zukunft der Policy-Forschung. Wiesbaden: VS Verlag, 211–222. Hajer, Maarten (2009): Authoritative Governance: Policy-Making in the Age of Mediatization. Oxford: Oxford University Press. Hallahan, Kirk / Holtzhausen, Derina / van Ruler, Betteke / Vercic, Dejan / Krishnamurthy

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.05.2015). Özkan, A. (2014). “Role of public diplomacy in establishing nation branding and public diplomacy possibilities of Turkey”. International Association of Social Science Research. ISSN: 2147–6284. Special Issue: International Relations. Özkan, A. (2015). “Stratejik İ leti ş im Yönetimi ve Türkiye”. http://www.siyasaliletisim.org/ariv/yorum/384-stratejik-letiim-yoenetimi-ve-tuerkiye.html (Accessed: 29.04.2015). Signitzer, B. (2008). “Public Relations and Public Diplomacy, Some Conceptual Explorations”. Ansgar Zerfass, Betteke van Ruler, Krishnamurthy Sriramesh

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. “Reputation Management: The New Face of Corporate Public Relations?” Public Relations Review 27 (2001): 247–61. Ihlen, Oyvind, Betteke van Ruler, and Magnus Frederiksson, eds. Public Relations and Social Theory: Key Figures and Concepts. New York: Routledge, 2009. Jarvis, Jeff. What Would Google Do? New York: Collins Business, 2009. Jeffries-Fox, Bruce. “Advertising Value Equivalency.” www.instituteforpr.com. Keller, Ed, and Jon Berry. The Influentials. New York: Free Press, 2003. Kelly, Alan. The Elements of Influence:The New Essential System of Managing Competition

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Strategy and Strategic Communication.” In Public Relations Research. European and International Perspectives and Innovations , edited by Ansgar Zerfass, Betteke van Ruler, and Krishnamurthy Sriramesh, 111–23. Wiesbaden: VS. Zhang, Juyan, and Don Swanson. 2006. “Analysis of News Media’s Representation of CSR.” Public Relations Quarterly 51:3–17.

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of Breckenridge, A� Carol and van der Veer (1993) which are based on the fact that “nationalism is the avatar of Orientalism” are worth paying attention� “… nation formation (nationalization) processes as forms of Westernization also offer a suitable ground for self-orientalism� Every Oriental society in the process Types of Representation of Kurds in Media 419 of nation formation ignores the differences within the society and tries to melt in itself� The Westernized ones that complete their national development evaluate less developed communities in an