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Internet-Suchmaschinen als rechtliches Problemfeld
Die rechtliche Beurteilung von Meta-tags, Keyword Advertisement und Paid Listings©2003 Thesis -
Differing Outlook of Contemporary Advertising
©2019 Edited Collection -
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Public Relations and Advertising Theories: Concepts and Practices
©2018 Edited Collection -
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American Patriotism and Corporate Identity in Automobile Advertising
«What’s Good for General Motors Is Good for the Country and Vice Versa?»©2019 Thesis -
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Storytelling in all Aspects
©2017 Edited Collection -
Textuality and Contextuality
Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe©2017 Thesis -
Coming out of the Closet
Exploring LGBT Issues in Strategic Communication with Theory and Research©2013 Monographs -
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Worlds of Communication
Interdisciplinary Transitions- In collaboration with Colin B. Grant and Tino G.K. Meitz©2011 Edited Collection -
New Queer Images
Representations of Homosexualities in Contemporary Francophone Visual Cultures©2011 Edited Collection -
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Crisis Communication Case Studies on COVID-19
Multidimensional Perspectives and Applications©2024 Textbook -
Current Issues in the Slovak Mass Media
©2019 Monographs