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Open Access
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Textuality and Contextuality
Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe©2017 Thesis -
Storytelling in all Aspects
©2017 Edited Collection -
American Patriotism and Corporate Identity in Automobile Advertising
«What’s Good for General Motors Is Good for the Country and Vice Versa?»©2019 Thesis -
Current Issues in the Slovak Mass Media
©2019 Monographs -
Public Relations and Advertising Theories: Concepts and Practices
©2018 Edited Collection -
New Approaches in Media and Communication
©2019 Edited Collection -
Digital Marketing Applications
©2019 Edited Collection -
New Trends in Management Studies
©2019 Edited Collection -
Differing Outlook of Contemporary Advertising
©2019 Edited Collection -
Crisis Communication Case Studies on COVID-19
Multidimensional Perspectives and Applications©2024 Textbook