Electronic Business

In der Reihe “Electronic Business“ werden Studien aus dem Gebiet der Betriebswirtschaft und Informatik veröffentlicht. Im Mittelpunkt der Schriften steht die Auseinandersetzung mit allgemeinen und speziellen Fragen der Wirtschaftsinformatik, des Technologietransfers und das ökonomische Potential der neuen Medien. Die Herausgeberin Christine Strauss ist Professorin für Wirtschaftsinformatik mit einem Forschungsschwerpunkt auf Electronic Business und E-Commerce. In der Reihe “Electronic Business“ werden Studien aus dem Gebiet der Betriebswirtschaft und Informatik veröffentlicht. Im Mittelpunkt der Schriften steht die Auseinandersetzung mit allgemeinen und speziellen Fragen der Wirtschaftsinformatik, des Technologietransfers und das ökonomische Potential der neuen Medien. Die Herausgeberin Christine Strauss ist Professorin für Wirtschaftsinformatik mit einem Forschungsschwerpunkt auf Electronic Business und E-Commerce. In der Reihe “Electronic Business“ werden Studien aus dem Gebiet der Betriebswirtschaft und Informatik veröffentlicht. Im Mittelpunkt der Schriften steht die Auseinandersetzung mit allgemeinen und speziellen Fragen der Wirtschaftsinformatik, des Technologietransfers und das ökonomische Potential der neuen Medien. Die Herausgeberin Christine Strauss ist Professorin für Wirtschaftsinformatik mit einem Forschungsschwerpunkt auf Electronic Business und E-Commerce.

9 publications

Frontiers of Business Ethics

This series is dedicated to alternative approaches that go beyond the literature of conventional business ethics and corporate social responsibility. It aims to promote a new ethical model for transforming business into humanistic, sustainable and peaceful forms. The series publishes monographs and edited volumes with fresh ideas and breakthrough conceptions relevant for scholars and practitioners alike.

16 publications

Business and Innovation

The creation of new activities, of news production and consumption modes, of new goods and services, of new markets and new jobs (etc.) depends as much on the heroic action of entrepreneurs as on the strategies of big corporations which develop their activities at a global scale. Innovation and business are interlinked. The main themes of the books published in this series are: «Entrepreneurship, enterprise and innovation»; «Innovation strategies in a global context»; «Innovation policies and business climate»; «Innovation, business dynamics and socio-economic change». The synergies between innovative entrepreneurship, firms’ strategies and innovation policies is of major importance in the explanation of technological paradigms change and of the transformations in economic and social structures of wealthy and less wealthy countries. In this series are published books in English or in French specialized in economics, management and sociology of innovation and also dealing with change and entrepreneurship in a local, national or international perspective. This series is supported by the Research Network on Innovation. This series is directed by the Réseau de Recherche sur l’Innovation. La création de nouvelles activités, de nouveaux modes de production et de consommation, de nouveaux biens et services, de nouveaux marchés, de nouveaux emplois, etc. repose aussi bien sur l’action héroïque des entrepreneurs que sur la stratégie des grandes entreprises qui se déploient sur une échelle mondiale. L’innovation et les affaires sont intrinsèquement liées. Trois grandes thématiques seront particulièrement privilégiées : « Entrepreneuriat, entreprise, innovation et développement durable » ; « Innovation et réseaux » ; « L’Innovation dans un contexte global ». Les rapports synergiques entre entrepreneuriat innovant, stratégies des firmes et politiques d’innovation est un axe majeur dans le changement des paradigmes technologiques et la modification des structures économiques et sociales des pays riches et moins riches. Dans la collection sont publiés en français ou en anglais des ouvrages d’économie, de management et de sociologie de l’innovation, du changement et de l’entrepreneur dans une perspective locale, nationale et internationale. La collection bénéficie de l’appui du Réseau de Recherche sur l’Innovation. La collection est dirigée par le Réseau de Recherche sur l’Innovation. The creation of new activities, of news production and consumption modes, of new goods and services, of new markets and new jobs (etc.) depends as much on the heroic action of entrepreneurs as on the strategies of big corporations which develop their activities at a global scale. Innovation and business are interlinked. The main themes of the books published in this series are: «Entrepreneurship, enterprise and innovation»; «Innovation strategies in a global context»; «Innovation policies and business climate»; «Innovation, business dynamics and socio-economic change». The synergies between innovative entrepreneurship, firms’ strategies and innovation policies is of major importance in the explanation of technological paradigms change and of the transformations in economic and social structures of wealthy and less wealthy countries. In this series are published books in English or in French specialized in economics, management and sociology of innovation and also dealing with change and entrepreneurship in a local, national or international perspective. This series is supported by the Research Network on Innovation. This series is directed by the Réseau de Recherche sur l’Innovation.

50 publications

Controlling & Business Accounting

Editor's Homepage: Prof. Dr. Barbara E. Weißenberger Page d'accueil d’éditrice: Prof. Dr. Barbara E. Weißenberger Non multa, sed multum, oder: „Nicht mehr Zahlen, sondern gescheitere“ – dies stellt heute die Herausforderung in der finanzorientierten Steuerung von Unternehmen dar. Die Reihe Controlling & Business Accounting adressiert Fragestellungen, die sich in diesem Zusammenhang ergeben. Dazu gehören Themen, die an den Schnittstellen zwischen Controlling und Rechnungslegung, Wirtschaftsprüfung, Revision, Risikomanagement und Corporate Governance stehen. Aber auch Fragen der optimalen Verzahnung von Controllinginstrumenten und operativer bzw. strategischer Steuerung im nationalen und internationalen Kontext werden in dieser Reihe behandelt. Homepage der Herausgeberin: Prof. Dr. Barbara E. Weißenberger

10 publications

Interdisciplinary Yearbook of Business Ethics

ISSN: 1661-5999

1 publications

Strategies for Intelligent Business Management

0 publications

Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation

The Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation series establishes a forum for Economics and Media and Communication. Scholars examine for example the relationship of business and communication by analyzing different business cultures. Approaches to Business and Management are also relevant. The series is published in English. The editor Michael B. Hinner is professor of Economics with a focus on Business Linguistics. Professorship for Intercultural Communication at the TU Bergakademie Freiberg. From volume 9 this series will be continued as Business and Intercultural Communication. The Freiberger Beiträge zur interkulturellen und Wirtschaftskommunikation series establishes a forum for Economics and Media and Communication. Scholars examine for example the relationship of business and communication by analyzing different business cultures. Approaches to Business and Management are also relevant. The series is published in English. The editor Michael B. Hinner is professor of Economics with a focus on Business Linguistics. Professorship for Intercultural Communication at the TU Bergakademie Freiberg. From volume 9 this series will be continued as Business and Intercultural Communication.

10 publications

Sofia Conferences on Social and Economic Development in Europe

The series covers the proceedings of the Sofia Conferences on Sustainable Economic and Social Development (SCSESD). The conferences are organized by the Faculty of Economics and Business Administration (FEBA) of Sofia University in cooperation with the University of Cologne. They serve as a platform for encounters between Southeastern European scientists and colleagues from other regions, especially from Germany, Switzerland, Russia, and the USA. Thus the topics cover both, aspects of the social and economic situation in Southeast Europe as well as findings and ideas which might be useful for the further development of Europe, countries formerly under Communist rule, and the world. The series covers the proceedings of the Sofia Conferences on Sustainable Economic and Social Development (SCSESD). The conferences are organized by the Faculty of Economics and Business Administration (FEBA) of Sofia University in cooperation with the University of Cologne. They serve as a platform for encounters between Southeastern European scientists and colleagues from other regions, especially from Germany, Switzerland, Russia, and the USA. Thus the topics cover both, aspects of the social and economic situation in Southeast Europe as well as findings and ideas which might be useful for the further development of Europe, countries formerly under Communist rule, and the world. The series covers the proceedings of the Sofia Conferences on Sustainable Economic and Social Development (SCSESD). The conferences are organized by the Faculty of Economics and Business Administration (FEBA) of Sofia University in cooperation with the University of Cologne. They serve as a platform for encounters between Southeastern European scientists and colleagues from other regions, especially from Germany, Switzerland, Russia, and the USA. Thus the topics cover both, aspects of the social and economic situation in Southeast Europe as well as findings and ideas which might be useful for the further development of Europe, countries formerly under Communist rule, and the world.

5 publications

New Media in Creativity, Content and Entertainment

ISSN: 2190-8176

The “New Media in Creativity, Content and Entertainment“ series aims at providing a forum for discussions of interdisciplinary approaches to Computer Science and Data Processing, Business and Management, and Music. Editor of the series is Professor Christine Strauß who specializes in Electronic Business and Electronic Commerce, Service-Oriented Architectures, Knowledge Management and Accessibility. The “New Media in Creativity, Content and Entertainment“ series aims at providing a forum for discussions of interdisciplinary approaches to Computer Science and Data Processing, Business and Management, and Music. Editor of the series is Professor Christine Strauß who specializes in Electronic Business and Electronic Commerce, Service-Oriented Architectures, Knowledge Management and Accessibility. The “New Media in Creativity, Content and Entertainment“ series aims at providing a forum for discussions of interdisciplinary approaches to Computer Science and Data Processing, Business and Management, and Music. Editor of the series is Professor Christine Strauß who specializes in Electronic Business and Electronic Commerce, Service-Oriented Architectures, Knowledge Management and Accessibility.

2 publications

Monographs in Linguistics and the Philosophy of Language

ISSN: 1056-5019

This series will publish original work in theoretical and applied linguistics—both diachronic and synchronic—covering topics in the fields of phonology, morphology, lexis, syntax, semantics, and pragmatics. It will include philosophical studies in contemporary epistemology, belief and mental representation, rule following, realism, anti-realism, thought and intention, truth, and reference. The volumes will provide a forum for research and discussion of the many related developments between the disciplines of linguistics and philosophy, featuring their respective contributions to the understanding of natural language. This series will publish original work in theoretical and applied linguistics—both diachronic and synchronic—covering topics in the fields of phonology, morphology, lexis, syntax, semantics, and pragmatics. It will include philosophical studies in contemporary epistemology, belief and mental representation, rule following, realism, anti-realism, thought and intention, truth, and reference. The volumes will provide a forum for research and discussion of the many related developments between the disciplines of linguistics and philosophy, featuring their respective contributions to the understanding of natural language. This series will publish original work in theoretical and applied linguistics—both diachronic and synchronic—covering topics in the fields of phonology, morphology, lexis, syntax, semantics, and pragmatics. It will include philosophical studies in contemporary epistemology, belief and mental representation, rule following, realism, anti-realism, thought and intention, truth, and reference. The volumes will provide a forum for research and discussion of the many related developments between the disciplines of linguistics and philosophy, featuring their respective contributions to the understanding of natural language.

1 publications

Markt-Management

The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt. The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt. The “Markt-Management” series aims at providing a forum for scholars in Business and Management specializing in Marketing. Monographs and collected volumes published within the series deal with up-to-date insights into relevant topics and practical applications important for contemporary marketing management. They take a comprehensive view about market forces and business functions based on an integrative market management perspective. The series is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller Die Reihe wird unter dem neuen Titel Markt- und Innovationsmanagement fortgeführt.

7 publications

New Horizons in Management Sciences

The “New Horizons in Management Sciences“ series is dedicated to studies on Business and Management. The volumes cover a wide range of approaches in Economics, Political Sciences and Sociology as well as Business and Management. The series editor Professor Lukasz Sulkowski, Lodz specializes in Intercultural Management.

10 publications

Corporate Finance and Governance

"Corporate Finance and Governance" is a series dedicated to publishing monographs and collected volumes on business and management. The series concentrates on empirical studies which focus on financing and investment, but also covers topics in the area of economics, politics or law. The editor in charge is professor for business and management Dirk Schiereck whose research priority is company funding.

23 publications

Internationale Märkte

Die Reihe "Internationale Märkte" veröffentlicht Studien aus den Fächern Volkswirtschaft und Betriebswirtschaftslehre. In Monographien und Sammelbänden werden wirtschaftliche Prognosen und regionale Einzelfallstudien veröffentlicht. Ein Schwerpunkt dabei ist die internationale Rüstungsökonomie. Der Herausgeber Herbert Strunz ist Professor für International Business. Die Mitherausgeberin Monique Dorsch ist Professorin für Verkehrsbetriebswirtschaftslehre. Die Reihe "Internationale Märkte" veröffentlicht Studien aus den Fächern Volkswirtschaft und Betriebswirtschaftslehre. In Monographien und Sammelbänden werden wirtschaftliche Prognosen und regionale Einzelfallstudien veröffentlicht. Ein Schwerpunkt dabei ist die internationale Rüstungsökonomie. Der Herausgeber Herbert Strunz ist Professor für International Business. Die Mitherausgeberin Monique Dorsch ist Professorin für Verkehrsbetriebswirtschaftslehre. Die Reihe "Internationale Märkte" veröffentlicht Studien aus den Fächern Volkswirtschaft und Betriebswirtschaftslehre. In Monographien und Sammelbänden werden wirtschaftliche Prognosen und regionale Einzelfallstudien veröffentlicht. Ein Schwerpunkt dabei ist die internationale Rüstungsökonomie. Der Herausgeber Herbert Strunz ist Professor für International Business. Die Mitherausgeberin Monique Dorsch ist Professorin für Verkehrsbetriebswirtschaftslehre.

20 publications

Kozminski Studies in Management and Economics

"This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)." "This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)." "This series is meant to bring selected studies of Polish and international management, organization, and economics scholars, both from academia and from public institutions, to the attention of a practically minded broad audience. The books published in this series present themes that are either of international importance due to their subject or they are considered to be of a broader interest to economists, policy-makers and scholars dealing with business research. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic and management issues. Authors are welcome to submit manuscripts of monographs, collected volumes, and post-conference volumes Koźmiński University is a private university in Warsaw, Poland. It is ranked 37th among the 75 best European business schools by the Financial Times (2013)."

3 publications

Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series “Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series“ Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Hermeneutic Commentaries

ISSN: 1043-5735

"The question of “interpretation” of the text is at the center of this collection of monographs and commentaries on classical literatures. Interpretation starts with the realisation that at the outset, the sense of a text is an hypothesis to be gradually and constantly revised and ascertained. Grammar, syntax, and rhetoric are certainly the necessary part for this critical operation, but they fall short of giving full sense to the signification of the text. A philological commentary establishes the texts as close as possible to the author’s text, and provides the information necessary for modern readers to understand what the text meant to its contemporary users. But besides the impossibility of achieving this task fully, this sort of information does not provide the sense of the text as it opens itself to the questions of its individuality and universality, its historicity and its transhistorical iterability, as it hides the rules and game of its composition, its difference in order to show its identity. These opposite poles are constantly united and create a tension, a continuous oscillation that are the very domaine of the interpretative analysis, and the conditions of the text’s ever emerging sense . The hermeneutic circle, through which the critical hypothesis is constantly revised and made more precise, can be viewed also as a sort of deconstructive operation, a decomposing of the text in order to recompose it around its now discovered rules and games, of which the author is not necessarily always fully aware. Because of these conditions the sense of a text is more open to the critics than to its author; this point makes the critics conscious that as they are “reading”, they are in some way “writing” the text." "The question of “interpretation” of the text is at the center of this collection of monographs and commentaries on classical literatures. Interpretation starts with the realisation that at the outset, the sense of a text is an hypothesis to be gradually and constantly revised and ascertained. Grammar, syntax, and rhetoric are certainly the necessary part for this critical operation, but they fall short of giving full sense to the signification of the text. A philological commentary establishes the texts as close as possible to the author’s text, and provides the information necessary for modern readers to understand what the text meant to its contemporary users. But besides the impossibility of achieving this task fully, this sort of information does not provide the sense of the text as it opens itself to the questions of its individuality and universality, its historicity and its transhistorical iterability, as it hides the rules and game of its composition, its difference in order to show its identity. These opposite poles are constantly united and create a tension, a continuous oscillation that are the very domaine of the interpretative analysis, and the conditions of the text’s ever emerging sense . The hermeneutic circle, through which the critical hypothesis is constantly revised and made more precise, can be viewed also as a sort of deconstructive operation, a decomposing of the text in order to recompose it around its now discovered rules and games, of which the author is not necessarily always fully aware. Because of these conditions the sense of a text is more open to the critics than to its author; this point makes the critics conscious that as they are “reading”, they are in some way “writing” the text." "The question of “interpretation” of the text is at the center of this collection of monographs and commentaries on classical literatures. Interpretation starts with the realisation that at the outset, the sense of a text is an hypothesis to be gradually and constantly revised and ascertained. Grammar, syntax, and rhetoric are certainly the necessary part for this critical operation, but they fall short of giving full sense to the signification of the text. A philological commentary establishes the texts as close as possible to the author’s text, and provides the information necessary for modern readers to understand what the text meant to its contemporary users. But besides the impossibility of achieving this task fully, this sort of information does not provide the sense of the text as it opens itself to the questions of its individuality and universality, its historicity and its transhistorical iterability, as it hides the rules and game of its composition, its difference in order to show its identity. These opposite poles are constantly united and create a tension, a continuous oscillation that are the very domaine of the interpretative analysis, and the conditions of the text’s ever emerging sense . The hermeneutic circle, through which the critical hypothesis is constantly revised and made more precise, can be viewed also as a sort of deconstructive operation, a decomposing of the text in order to recompose it around its now discovered rules and games, of which the author is not necessarily always fully aware. Because of these conditions the sense of a text is more open to the critics than to its author; this point makes the critics conscious that as they are “reading”, they are in some way “writing” the text."

1 publications

Byzantine and Neohellenic Studies

ISSN: 1661-1187

This series encompasses the religion, culture, history, and literary production of the Greek-speaking world and its neighbours from the fourth century AD to the present. It aims to provide a forum for original scholarly work in any of these fields, covering cultures as diverse as Late Antiquity, the Byzantine empire, the Venetian empire, the Christian communities under Ottoman rule, and the modern nation states of Greece and Cyprus. Submissions in English are welcomed in the form of monographs, annotated editions, or collections of papers.

16 publications

Asian Pacific Studies

ISSN: 2572-4886

Asian Pacific Studies, a new policy-oriented academic field, provides abundant knowledge including International Politics, Social Science, Business, Economics, History, Anthropology and Environmental Studies in the Asia Pacific region.

1 publications

Studies in Theoretical and Applied Ethics

This series invites book manuscripts and proposals in English on either theoretical or applied ethics. Books submitted on traditional moral philosophers or on one or more ethical problems from a philosophical perspective are welcome. Preference will be given to works which deal with perennial philosophical issues in ethics in an original, clear and scholarly manner rather than to manuscripts which have historical significance alone. Books which approach applied ethics from a philosophical perspective, especially those in the areas of business ethics and globalization and ethics, are also welcome. Manuscripts should display expertise in both philosophy and the areas illuminated by the philosophical insights. This series invites book manuscripts and proposals in English on either theoretical or applied ethics. Books submitted on traditional moral philosophers or on one or more ethical problems from a philosophical perspective are welcome. Preference will be given to works which deal with perennial philosophical issues in ethics in an original, clear and scholarly manner rather than to manuscripts which have historical significance alone. Books which approach applied ethics from a philosophical perspective, especially those in the areas of business ethics and globalization and ethics, are also welcome. Manuscripts should display expertise in both philosophy and the areas illuminated by the philosophical insights. This series invites book manuscripts and proposals in English on either theoretical or applied ethics. Books submitted on traditional moral philosophers or on one or more ethical problems from a philosophical perspective are welcome. Preference will be given to works which deal with perennial philosophical issues in ethics in an original, clear and scholarly manner rather than to manuscripts which have historical significance alone. Books which approach applied ethics from a philosophical perspective, especially those in the areas of business ethics and globalization and ethics, are also welcome. Manuscripts should display expertise in both philosophy and the areas illuminated by the philosophical insights.

10 publications

Development Economics and Policy

The “Development Economics and Policy“ series publishes interdisciplinary papers on Economics and Business Management. The authors examine the economic impacts of development policies and provide research on topics such as poverty, the economic crisis, or microfinance. These issues are treated with an emphasis on Political Science. The editors have a focus on development theory and economics.

85 publications

Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes

ISSN: 0531-7339

The books within this series include a broad range of topics within the category of Economics, Business and Management. Cette collection présente une riche palette de travaux scientifiques dans le domaine de l'Economie politique et de l'Economie d'entreprise. In dieser Reihe erscheinen wissenschaftliche Arbeiten zu einem breiten Themenspektrum im Fachgebiet Volks- und Betriebswirtschaft.

3316 publications

Polish Studies in Economics

This series is meant to bring selected studies of Polish economists, both from academia and from public and private institutions, to the attention of an international audience. The books included in this series present themes that are either of international importance due to their subject or - even if they focus on issues important mainly to Poland and Europe - they are considered to be of a broader interest to economists, policy-makers and business elsewhere. Thus, the aim of the series is to contribute to the discussion of results of theoretical and applied research on topical economic issues. The series is also open to work emerging from research cooperation between Polish and foreign economists. Authors are welcome to submit manuscripts of monographs, collected volumes, post-conference volumes as well as dissertations.

23 publications

Strategisches Marketingmanagement

Editor’s Homepage: Univ. Prof. Dr. Roland Mattmüller Page d'accueil d’éditeur: Univ. Prof. Dr. Roland Mattmüller Der Begriff des Marketing steht in Theorie und Praxis synonym für die systematische und zielgerichtete Gestaltung von Transaktionsprozessen. Unter Berücksichtigung dieses Prozessgedankens ist damit ein wesentliches Fundament des Marketingverständnisses am Lehrstuhl für Strategisches Marketing an der EBS Business School in Oestrich-Winkel gelegt – der Integrativ-Prozessuale Marketingansatz (IPM). Die Herausgeberreihe „Strategisches Marketingmanagement“ trägt praxisorientierte Arbeiten zusammen, die sich dieser Herausforderung stellen und somit einen wissenschaftlichen Beitrag zu einer entscheidungs- und marktorientierten Unternehmensführung leisten wollen. So sind als Zielgruppe dieser Herausgeberreihe gleichermaßen Wissenschaftler als auch Entscheidungsträger in Unternehmen zu bezeichnen. Homepage des Herausgebers: Univ. Prof. Dr. Roland Mattmüller

46 publications

Wirtschaftspsychologie

The series Wirtschaftspsychologie (Business Psychology) is characterized by the integration of economics and psychological issues. Both monographs and anthologies are published in German and English. The series focuses on organizational and management research as well as on aptitude testing, and it concentrates on the intersection of empirical and theoretical concepts. Theoretical approaches are reflected among others in issues of social psychology of the workplace. Empirical approaches are characterized by broad, methodological orientation. Previous works have dealt with intelligence, aspects of culture, leadership, commitment, job satisfaction and corporate identity. Volume 15 concludes the series. The series Wirtschaftspsychologie (Business Psychology) is characterized by the integration of economics and psychological issues. Both monographs and anthologies are published in German and English. The series focuses on organizational and management research as well as on aptitude testing, and it concentrates on the intersection of empirical and theoretical concepts. Theoretical approaches are reflected among others in issues of social psychology of the workplace. Empirical approaches are characterized by broad, methodological orientation. Previous works have dealt with intelligence, aspects of culture, leadership, commitment, job satisfaction and corporate identity. Volume 15 concludes the series. Die Reihe Wirtschaftspsychologie ist durch die Integration wirtschaftswissenschaftlicher und psychologischer Themen gekennzeichnet. Es erscheinen sowohl Monographien als auch Sammelbände in deutscher und englischer Sprache zu thematischen Schwerpunkten der Organisations- und Managementforschung sowie der Eignungsdiagnostik. Zentrales Anliegen ist der Verweis auf die Schnittmenge empirischer und theoretischer Konzepte. Theoretische Ansätze spiegeln sich u.a. in sozialpsychologischen Fragestellungen des Arbeitsplatzes wieder, während sich empirische Überlegungen u.a. durch breite, methodische Orientierungen auszeichnen. Bisherige Arbeiten beschäftigen sich beispielsweise mit Intelligenz, Kulturaspekten, Führung, Commitment, Arbeitszufriedenheit und Corporate Identity. Band 15 schließt diese Reihe ab.

14 publications