Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series “Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series“ Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Education beyond Borders

The “Education beyond Borders series“ establishes a forum for theoretical and practical contributions on Education and Sociology. By connecting typical questions on education with new aspects of academic mobility and migration, the series seeks to investigate contemporary global trends and impacts on Didactics and Pedagogy and vice versa. The editor professor Fred Dervin has an exceptional focus on multicultural education. This series will not be continued. The “Education beyond Borders series“ establishes a forum for theoretical and practical contributions on Education and Sociology. By connecting typical questions on education with new aspects of academic mobility and migration, the series seeks to investigate contemporary global trends and impacts on Didactics and Pedagogy and vice versa. The editor professor Fred Dervin has an exceptional focus on multicultural education. This series will not be continued. The “Education beyond Borders series“ establishes a forum for theoretical and practical contributions on Education and Sociology. By connecting typical questions on education with new aspects of academic mobility and migration, the series seeks to investigate contemporary global trends and impacts on Didactics and Pedagogy and vice versa. The editor professor Fred Dervin has an exceptional focus on multicultural education. This series will not be continued.

2 publications

Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext

The book series Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext offers an interdisciplinary approach to the Hispanistic world, combining Literary Studies, Media Studies, and Cultural Studies. The publications deal with the investigation and intercultural representation of contemporary culture and intellectual history by taking Iberian Studies, European Studies, Transatlantic and Global Studies into consideration. The major points of interest are the cultures of the Iberian Peninsula, their relation to each other, to Europe, to Latin America, and to cultural processes in a global context. We welcome monographs as well as multi-author volumes. Hispanic Studies in the Global Context is a peer-reviewed book series. La colección Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext propone un abordaje interdisciplinar al hispanismo, integrando los estudios literarios, de medios y culturales. Objeto de análisis serán las culturas hispánicas contemporáneas, su historia intelectual y las relaciones interculturales; se abarcarán por ello los estudios ibéricos, europeos, transatlánticos y globales. La colección concede especial atención a las culturas de la península ibérica, a sus relaciones mutuas, con Europa, Latinoamérica y procesos de alcance global. Se publicarán tanto monografías como volúmenes colectivos. Estudios hispánicos en el contexto global es una colección peer-reviewed. Die Reihe Estudios hispánicos en el contexto global. Hispanic Studies in the Global Context. Hispanistik im globalen Kontext ist ein Publikationsforum für die interdisziplinäre literaturwissenschaftliche, medienwissenschaftliche und kulturwissenschaftliche Beschäftigung mit der hispanischen Welt. Die Publikationen widmen sich der Erforschung und interkulturellen Vermittlung der Gegenwartskultur sowie der Intellektuellen Geschichte unter Einbeziehung der Iberischen Studien, der Europäischen Studien, der transatlantischen und der globalen Studien. Der Schwerpunkt liegt auf den Kulturen der iberischen Halbinsel, ihren Beziehungen untereinander, zu Europa, Lateinamerika und zu globalen kulturellen Prozessen. Willkommen sind sowohl Monographien als auch Sammelbände. Die Publikationen der Reihe Hispanistik im globalen Kontext werden einem unabhängigen Peer Review-Verfahren unterzogen.

60 publications