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Marketing im globalen Wettbewerb / Marketing & Global Competition
ISSN: 1867-8424
The series Marketing & Global Competition aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.
2 publications
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Contemporary Global Governance
Multipolarity vs New Discourses on Global Governance©2010 Edited Collection -
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«Révolution socialiste» en Chine : gouvernance et discordances
©2023 Monographs -
Gouvernance et intérêt général dans les services sociaux et de santé
©2008 Edited Collection -
Global Food Governance
Implications of Food Safety and Quality Standards in International Trade Law©2016 Thesis -
Strategic Natural Resource Governance / La gouvernance des ressources naturelles stratégiques
Contemporary Environmental Perspectives / Perspectives contemporaines dans le domaine de l’environnement©2013 Edited Collection -
Global Governance
Reports and Discussions of a Symposium held in Trier on October 9 th and 10 th , 2003©2004 Edited Collection -
Reconnaissance et éducation identitaire
Compétences identitaires et gouvernance scolaire©2021 Thesis -
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Gouverner en Belgique occupée
Oscar von der Lancken-Wakenitz – Rapports d’activité 1915-1918- Édition critique- À l’initiative de M. Dumoulin et J. Gotovitch©2004 Others -
«Ein Staat, kein Gouvernement»
Die Entstehung und Entwicklung der Autonomie Finnlands im russischen Zarenreich, 1808 bis 1826©2003 Thesis -
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Yearbook 2025 Global Governance, Compliance & Integrity
©2025 Edited Collection -
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Global China and the Global Game in Africa
China–Africa Engagement through the Lens of Football©2025 Monographs -
Globales Produktmanagement
Eine empirische Analyse des Instrumenteeinsatzes in ausgewählten Branchen der Konsumgüterindustrie©1996 Thesis -
Nápoles global
La ciudad capital y los virreyes en la monarquía de Felipe IV (1637-1647)©2025 Monographs -
Shifting Tides in Global Higher Education
Agency, Autonomy, and Governance in the Global Network- With a Foreword by Stanley Ikenberry©2011 Textbook