Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series “Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series“ Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Schriften zur Politischen Ökonomik / Political Economics

The book series "Political Economics: Competition and Regulation" focuses on studies from economcis as well as interdisciplinary studies including neighbouring disciplines like political sciences. The main research areas of the editors include competition economics and industrial organization perspectives in particular on environmental economics, energy economics, media economics, health economics and sports economics. Editor’s Homepage: Prof. Dr. Oliver Budzinski Dr. Torsten Sundmacher Die Buchreihe "Schriften zur Politischen Ökonomik / Political Economics: Competition and Regulation" widmet sich Studien aus dem Fachbereich der Volkswirtschaft wie auch der Politikwissenschaft und Ökologie. Die Forschungsschwerpunkte der Herausgeber liegen in den Gebieten Umweltökonomik, Gesundheitsökonomik, Wirtschaftspolitik und Energiewirtschaft und spiegeln sich in den Monographien und Sammelbänden der Reihe wider. Homepage der Herausgeber: Prof. Dr. Oliver Budzinski Dr. Torsten Sundmacher

16 publications

Studies in Composition and Rhetoric

"This series welcomes both individually-authored and collaboratively-authored books and monographs as well as edited collections of essays. We are especially interested in books that might be used in either advanced undergraduate or graduate courses in one or more of the following subjects: cultural or multicultural studies and the teaching of writing; feminist perspectives on composition and rhetoric; postmodernism and the theory and practice of composition; “post-process” pedagogies; values, ethics, and ideologies in the teaching of writing; information technology and composition pedagogy; the assessment of writing; authorship and intellectual property issues; and studies of oppositional discourse in the academy, particularly challenges to exclusionary or hegemonic conventions. We also seek proposals in the following areas: the role of autobiography and of identity issues in both writing and writing pedagogy; the influence of social context on composing; the relationship of composition and rhetoric to various disciplines and schools of thought; collaborative learning and peer tutoring; facilitating and responding to student writing; approaches to empowering marginalized learners; the role or status of composition studies within English studies and the academy at large; and the role or status of student writers within the fields of composition and English studies."

50 publications

Markt- und Innovationsmanagement

ISSN: 2197-828X

Most industries continue to face dramatic changes and challenges in their competitive environment, ranging from the increasingly global nature of the marketplace to the growing importance of innovation as a source of competitive differentiation. The new market situation requires an integrative market management orientation by companies for substantial future growth. This series is intended for readers in the academic, professional and practioner markets, who are interested in up-to-date insights into relevant topics and practional applications important for contemporary market and innovation management. In that regard, we welcome query contacts, as well as self-nomination of manuscripts for inclusion in this series, which is published in English and German. Editor's Homepage: Prof. Dr. Wolfgang Müller

3 publications