Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series “Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks. The series“ Marketing im globalen Wettbewerb – Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

2 publications

Schriften zur Politischen Ökonomik / Political Economics

The book series "Political Economics: Competition and Regulation" focuses on studies from economcis as well as interdisciplinary studies including neighbouring disciplines like political sciences. The main research areas of the editors include competition economics and industrial organization perspectives in particular on environmental economics, energy economics, media economics, health economics and sports economics. Editor’s Homepage: Prof. Dr. Oliver Budzinski Dr. Torsten Sundmacher Die Buchreihe "Schriften zur Politischen Ökonomik / Political Economics: Competition and Regulation" widmet sich Studien aus dem Fachbereich der Volkswirtschaft wie auch der Politikwissenschaft und Ökologie. Die Forschungsschwerpunkte der Herausgeber liegen in den Gebieten Umweltökonomik, Gesundheitsökonomik, Wirtschaftspolitik und Energiewirtschaft und spiegeln sich in den Monographien und Sammelbänden der Reihe wider. Homepage der Herausgeber: Prof. Dr. Oliver Budzinski Dr. Torsten Sundmacher

16 publications