Communicating with Audiences
Every show needs an audience. How do we find them? How do we reach them? How do we motivate them to buy tickets? This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry. PR cycles connect strategy to benchmarks in product development, production, and distribution, as well as to seasons and industry events.
Chapters focus on the basics and challenges of successful public relations for: blockbuster movies; independent films; network, syndicated, and streaming television; personal publicity and celebrity representation; award events; music; video games; sports; and tourism. Also discussed are charity tie-ins, public service campaigns, and corporate public relations, as well as the use of digital and social media for two-way conversations with
Sidebars give examples and instructions for writing effective entertainment media releases, media alerts, press statements, pitches, PSAs, social media postings, and campaign proposals. Other sidebars analyze the ways industry organizations use events such as the Academy Awards and the Super Bowl to build public awareness and place their industries at the center of popular culture.
This book is a valuable resource for those who already know the basic strategies, tactics, and tools of PR and for those who want to learn them in the context of the rapidly changing field of entertainment and tourism marketing.
Chapter 9. Sports PR Cycles, Celebrity Endorsements, and PSAs
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SPORTS PR CYCLES, CELEBRITY ENDORSEMENTS, AND PSAS
Chapter Overview: When you finish this chapter, you should be able to answer the following questions:
• What are the PR jobs in sports?
• What is the sports PR cycle?
• Who are the key publics?
• What are the media outlets for sports PR stories?
• How do sports use social media and innovative technology to engage fans?
• Why do marketers pay high fees for sports celebrities to endorse products?
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