Community, Commodification, Fanship, and Memory
Edited By Dale Herbeck and Susan J. Drucker
Baseball stadia are places of memory, identity, athletic and architectural accomplishment. They are sites capable of arousing passion, sentimentality and a sense of community. The baseball stadium provides a unique lens through which to understand, explore and expand an understanding of communication theories. While baseball has previously been explored by scholars, this volume introduces the stadium as a way of exploring communication and communication theories through an examination of the four discrete themes that frame the organization of this work: community and communication, fandom and communication, memory and communication, and commodification and communication. This volume offers a unique approach to those interested in communication theory, popular culture, sports management, and people environment studies.
Chapter Twelve: Transformational Communication: Wrapping Wrigley Field in a New Package (Adam Grossman)
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Fig. 12.1: Wrigley Field, Chicago, Illinois. Towpilot, retrieved from https://commons.wikimedia.org/wiki/Category:Wrigley_Field#/media/File:Wrigley_Field_Police.jpg Used under GNU Free Documentation License, version 1.2 (https://commons.wikimedia.org/wiki/Commons:GNU_Free_Documentation_License,_version_1.2).
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Wrapping Wrigley Field in a New Package
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