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Social Media in the Classroom

Edited By Hana S. Noor Al-Deen

Social Media in the Classroom provides a comprehensive resource for teaching social media in advertising, public relations, and journalism at the undergraduate and graduate levels. With twelve chapters by contributors from the United States, the United Kingdom, and Australia, this volume provides original scholarly work which encompasses a wide range of methodologies, theories, and sample assignments for implementing social media. This book is an excellent resource for preparing students to transform their personal skills in social media into professional skills for success in the job market.
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I was introduced to this timely book at a particularly interesting moment in my professional life. My Communication Department had just completed an overhaul of its writing curriculum, dropping several “old media” classes and replacing them with new courses carrying names such as Writing for Social Media, Writing for Niche Media, and Writing for Rich Media. In preparation, my colleagues and I researched the available pedagogical literature and then brought in professional writers, journalists, and marketers to help us identify what a modern writing curriculum should look like. Yes, my department’s curriculum revision might have been easier to complete had we had access to these fine chapters, but what Social Media in the Classroom did do for us is confirm that the direction we were taking was not only up-to-date but necessary.

These chapters arrive, too, at a fortuitous time for all of us interested in the written word. Early worries that the Internet in general and social media in particular were corrupting—if not rendering obsolete—solid writing, meaningful expression, and critical thought thankfully seem to be in retreat. In their place is the idea that these technologies, like all technologies, are double-edged swords—they can be wielded for harm or for benefit. This book speaks for the benefit side of that metaphor and offers important commentary on how to best accomplish, and in fact maximize, the good that can come from understanding how to write for these new, liberating,...

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