Edited By Hana S. Noor Al-Deen
Social media have been growing at a tremendous rate while producing massive numbers of users worldwide. Social interaction, business interaction, and dissemination of information have been among the distinct characteristics of social media. Business organizations (such as advertising, marketing, public relations, and journalism) have consequently incorporated social media into their business operations. Such a process has led to the need for skilled staff to manage and operate social media effectively and efficiently, because social media presence has become a must for many for-profit, nonprofit, and not-for-profit business organizations regardless of the type and size. Therefore, many colleges and universities in the United States and abroad have included social media courses in their curricula as a prerequisite for advertising, marketing, public relations, journalism, and so on or as standalone social media courses while offering degrees as well as certificates in this new area of study to prepare students for the job market. Many instructors are interested in utilizing social media in their respective area of teaching, yet most often such a task might not be easily achieved due to limited resources or training.
This book can prove to be an indispensable resource for teaching the application of social media in advertising, public relations, and journalism at the undergraduate and graduate levels. It provides a truly comprehensive and tremendous source for teaching the application of social media in these areas of study by educators who were drawn from 18 prominent universities within the United States, the United Kingdom,...
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.