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Intercultural Communication as a Clash of Civilizations

Al-Jazeera and Qatar’s Soft Power


Tal Samuel-Azran

Intercultural Communication as a Clash of Civilizations argues that Al-Jazeera is not an agent of globalization, as is widely argued, but a tool used by the Qatari government to advance its political as well as Islamist goals. This book also maps the Western tendency to reject the network outright despite Al-Jazeera’s billion-dollar investments designed to gain entrance into Western markets; it shows empirically that this rejection is similarly rooted in religious, cultural and national motives. This book asserts that the main outcome of Al-Jazeera’s activities is the promotion of religious and cultural conflicts. The network persistently portrays global events through the prism of conflicting religious and cultural values – propelling a clash of civilizations as per Samuel P. Huntington’s well-known thesis.
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This book would not have been written were it not for Mary Savigar from Peter Lang, who encouraged me to extend the ideas expressed in my first book, Al-Jazeera and US War Coverage. I would also like to thank Phyllis Korper for her great guidance throughout the publication of the book.

Annie Salem, my research assistant, provided me with insights and support throughout the writing process and I was fortunate to have her on board.

Finally, I want to thank my family for their eternal support. My wife and best friend, Rachel, is as always a source of unconditional love as well as a brilliant sounding board for ideas. My amazing mother, Nurit, always inspires me with her kind and positive spirit and pushes me to follow my dreams. My parents-in-law, Stephen and Judy, for their generosity. And last but definitely not least, I want to thank my amazing children, Daniel and Natalie, for filling me with so much happiness. ← xiii | xiv →

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