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Intercultural Communication as a Clash of Civilizations

Al-Jazeera and Qatar’s Soft Power

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Tal Samuel-Azran

Intercultural Communication as a Clash of Civilizations argues that Al-Jazeera is not an agent of globalization, as is widely argued, but a tool used by the Qatari government to advance its political as well as Islamist goals. This book also maps the Western tendency to reject the network outright despite Al-Jazeera’s billion-dollar investments designed to gain entrance into Western markets; it shows empirically that this rejection is similarly rooted in religious, cultural and national motives. This book asserts that the main outcome of Al-Jazeera’s activities is the promotion of religious and cultural conflicts. The network persistently portrays global events through the prism of conflicting religious and cultural values – propelling a clash of civilizations as per Samuel P. Huntington’s well-known thesis.
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Chapter 6. Al-Jazeera in the US

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AL-JAZEERA IN THE US

While the first part of this book mapped Qatar’s successful attempts to use Al-Jazeera Arabic as a soft and smart power tool in the Arab world, the second part centers on Al-Jazeera English (AJE) and Al-Jazeera America (AJAM) operations in the West. This chapter documents Qatar’s perseverance in the very prominent struggle to bring a Qatari perspective into the Western media world. Due to the challenges that Al-Jazeera faces in the West, the second part of the book includes analysis that aims to explain the wide resistance to AJE and AJAM operations in the West.

Al-Jazeera and the West

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