New Directions, New Challenges
Edited By Stephen Cushion and Richard Sambrook
Chapter 21: The Evolving Format of US Cable News and the Proliferation of Opinion
← 268 | 269 →CHAPTER TWENTY-ONE
The Evolving Format of US Cable News and the Proliferation of Opinion
In the cable boom of the 1990s, television became the primary medium by which Americans got their news. During the cable expansion, channels carved out niches for themselves by catering their news coverage to particular partisan audiences. Today, cable remains important as it is one vital component of a much larger and ideologically fragmented media system. In an effort to distinguish itself from the competition, cable news channels became partisans and the partisanship of American cable news now extends from television to radio and the internet in a media system that is ideologically reinforcing. It allows Americans to select the politics of the news they receive as it affords political elites the ability to hone a message without contest or question.
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