Introduction to the Field
Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman or some other individual important to the field. Those volumes are invaluable in pointing to key ideas in the field; they provide an important and informed account of the fundamentals of media ecology as set forth at the field’s inception. Yet there is more to the story.
Offering an accessible introduction, and written from the perspective of a «second generation» scholar, this single-authored work provides a unified, systematic framework for the study of media ecology. It identifies the key themes, processes, and figures in media ecology that have coalesced over the last few decades and presents an elegant schema with which to engage future exploration of the role of media in shaping culture and consciousness.
Dennis D. Cali offers a survey of a field as consequential as it is fascinating. Designed to be used primarily in media and communication courses, the book’s goal is to hone insight into the role of media in society and to extend the understanding of the themes, processes, and interactions of media ecology to an ever-broader intellectual community.
Library of Congress Cataloging-in-Publication Data Names: Cali, Dennis D., author. Title: Mapping media ecology: introduction to the field / Dennis D. Cali. Description: New York: Peter Lang, 2017. Series: Understanding media ecology; Vol. 4 | ISSN 2374-7676 Includes bibliographical references and index. Identifiers: LCCN 2016043868| ISBN 978-1-4331-2763-2 (paperback: alk. paper) ISBN 978-1-4539-1871-5 (ebook pdf) | ISBN 978-1-4331-3782-2 (epub) ISBN 978-1-4331-3783-9 (mobi) Subjects: LCSH: Mass media—Philosophy. | Mass media and language. Classification: LCC P90 .C25 2017 | DDC 302.2301—dc23 LC record available at https://lccn.loc.gov/2016043868 DOI: 10.3726/978-1-4539-1871-5 Bibliographic information published by Die Deutsche Nationalbibliothek. Die Deutsche Nationalbibliothek lists this publication in the “Deutsche Nationalbibliografie”; detailed bibliographic data are available on the Internet at http://dnb.d-nb.de/.
© 2017 Peter Lang Publishing, Inc., New York 29 Broadway, 18th floor, New York, NY 10006 www.peterlang.com All rights reserved. Reprint or reproduction, even partially, in all forms such as microfilm, xerography, microfiche, microcard, and offset strictly prohibited.
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