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Mapping Media Ecology

Introduction to the Field

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Dennis D. Cali

Until now, the academic foundations of media ecology have been passed down primarily in the form of edited volumes, often by students of Neil Postman, or are limited to a focus on Marshall McLuhan and/or Postman or some other individual important to the field. Those volumes are invaluable in pointing to key ideas in the field; they provide an important and informed account of the fundamentals of media ecology as set forth at the field’s inception. Yet there is more to the story.

Offering an accessible introduction, and written from the perspective of a «second generation» scholar, this single-authored work provides a unified, systematic framework for the study of media ecology. It identifies the key themes, processes, and figures in media ecology that have coalesced over the last few decades and presents an elegant schema with which to engage future exploration of the role of media in shaping culture and consciousness.

Dennis D. Cali offers a survey of a field as consequential as it is fascinating. Designed to be used primarily in media and communication courses, the book’s goal is to hone insight into the role of media in society and to extend the understanding of the themes, processes, and interactions of media ecology to an ever-broader intellectual community.

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Advance praise for Mapping Media Ecology

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Advance praise for

Mapping Media Ecology

“Part of the power and draw of the study of media ecology is its strong interdisciplinary connections. Dennis D. Cali’s noble efforts to outline these connections provide an excellent resource to introduce readers to the breadth and scope of the field. A most enjoyable read, Mapping Media Ecology is a welcome and much-needed work of fine scholarship.”

—Stephanie Bennett, Professor of Communication and Media Ecology, Palm Beach Atlantic University, West Palm Beach, Florida; Author of the Within the Walls trilogy and Communicating Love: Staying Close in a 24/7 Media Saturated Society

“As any cartographer knows, making a map is itself a process of discovering. In this book Dennis D. Cali sketches an alternative and innovative route for exploring the complex and multilayered media environment. Anyone interested in the ecological dynamics of human culture will treasure this book as a great reference and a source of inspiration to find new pathways and territories. Eventually, this book will serve not only as a delightful map for advanced students in media and communications, but also as an excellent attempt for the canonization of media ecology as a field of study."

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