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Digital Media

Transformations in Human Communication

Edited By Paul Messaris and Lee Humphreys

The age of digital media has given rise to a new social world. It is a world in which the transmission of information from the few to the many is steadily being supplanted by the multi-directional flow of facts, lies, and ideas. It is a world in which hundreds of millions of people are voluntarily depositing large amounts of personal details in publicly accessible databases. It is a world in which interpersonal relationships are increasingly being conducted in the virtual sphere. Above all, this is a world that seems to be veering off in unpredictable ways from the trends of the immediate past. This book is a probing examination of that world, and of the changes that it has ushered into our lives.

In more than thirty essays by a wide range of scholars, this must-have second edition examines the impact of digital media in six areas – information, persuasion, community, gender and sexuality, surveillance and privacy, and cross-cultural communication – and offers an invaluable guide for students and scholars alike. With one exception, all essays are completely new or revised for this volume.

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Chapter 27: Media-Induced Transnational Mobility between Japan and Korea: From Hallyu to Traveling and Studying Abroad (Atsushi Takeda)


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Media-Induced Transnational Mobility between Japan and Korea

From Hallyu to Traveling and Studying Abroad

Atsushi Takeda

One of the core characteristics of globalization is an intense flow of people, media, technology, capital, and ideas (Appadurai, 1990), and within these circumstances, borders between countries and cultures are increasingly losing significance, as epitomized by terms like “borderless” or “interconnected.” This study concerns the question of what happens to the consumption of media in this highly fluid environment. Certainly, American popular culture has been exported around the world since even before this contemporary globalization; likewise, American pop music and Hollywood movies. Nonetheless, we are seeing more diverse flows of media today, including globally circulated Bollywood films and Japanese animation. More recently, the craze for Korean popular culture—television dramas, movies, and music—commonly referred to as the “Korean Wave” or hallyu (I use these terms interchangeably from here) has manifested as such a flow (Marinescu, 2014).

Hallyu also hit Japan with discursive effects on Japanese society, ranging from economic effects to an increased curiosity among Japanese people about studying the Korean language and culture (Takeda, 2011). One of the most significant consequences of hallyu is an increase in transnational connections between Japan and Korea; in the history of relations between Japan and Korea, contacts between the two countries were limited, despite their geographic proximity. Hallyu, however, eased relations. At the peak of the trend, transnational mobility between the...

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