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New Media and Public Relations

Second Edition

Edited By Sandra C. Duhé

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.

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x Figures table 27 .1 . Selecting response strategies for challenge paracrises 287 table 30 .1 . gender differences in intentions to engage in information seeking 316 table 30 .2 . gender differences in intentions to engage in information sharing 316 table 30 .3 . gender differences in intentions to take actions 316 table 30 .4 . gender differences in disaster information credibility, perceived severity and responsibility 317 table 30 .5 . age differences in intentions to engage in information seeking 318 table 30 .6 . age differences in intentions to engage in information sharing 319 table 30 .7 . age differences in intentions to take actions 320 table 30 .8 . age differences in disaster information credibility, perceived severity and responsibility 320 table 30 .9 . race differences in intentions to engage in information seeking 321 table 30 .10 . race differences in intentions to engage in information sharing 322 table 30 .11 . race differences in intentions to take actions 322 table 30 .12 . race differences in disaster information credibility, perceived severity and responsibility 323 Figures Figure 2 .1 . term popularity through time (1991–2015) 15 Figure 3 .1 a and b . Examples of “wendy” as a Sassy, Personable Individual 27 Figure 6 .1 . Harfield cognitive listening model is reprinted with permission from dwight r . Harfield . 60 Figure 8 .1 . Proposed SEM measurement model 81 Figure 8 .2 . Path model for H1 82 Figure 8 .3 . Path model for H2 82 Figure 10 .1 . Social media adoption by banks and internet users 100 Figure 10 .2 . actual v . desired bank...

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