xii Editor’s Note myself and am surprised and flattered when graduate students approach me at conferences with the level of deference I still hold for my mentors . Every page in this edition delivers entirely new content not found in previous editions . I offer as introduction a succinct overview of new media research from a handful of public relations journals, focusing on work that has been done since the second edition was published in 2012 and comment- ing on the types of studies I expect (and hope) to see in coming years . as with the first two editions, readers will delve early in the text into emerging ideas filled with intrigue and promise . It is a special privilege for me to offer them in this book, and then watch them develop in journal and conference venues hereafter . an array of corporate and nonprofit chapters is offered, as are two important entries on ethics in new media . activist and community management insights follow, and the book concludes with modern perspectives on crisis management and response in an increasingly digital world . I wish you well in your own research endeavors and trust this edition will help advance your think- ing along the way . Sandra duhé august 2016
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