Part VI: Activism – Overview (Sandra Duhé)
Part vI activism – overview Sandra Duhé 184 Activism – Overview Social media continue to provide new, affordable platforms to activist and special interest groups but activist groups, like corporate and nonprofit organizations, struggle to be impactful with their messaging . Fröhlich begins this section by differentiating activism from social movements and provides a schema of terms to clarify related terminology for academic and practitioner use . She effectively urges organizations to look beyond activists as a bothersome nuisance and instead encourages the develop- ment of communication strategies for activist and non-activist publics alike . Lee, chon, oh, and Kim provide a much-needed taxonomy of communicative actions used in activist problem solving . They note that information creating behavior separates activist from active publics and provide a useful list of behaviors related to information acquisition, selection, and transmission that paves the way for future studies . Shin, Broadus, Fisher, and Brown conclude this section by examining how blogs were used to free two sisters from a Mississippi prison, leading to an indefinite suspension of their double life sentences by the state’s governor . Their in-depth study of primary and supporting blogs surrounding the sisters’ case decodes emotion, tone, and language in posts and comments using a readily replicable methodology for other case studies . “The Internet has become the latest, greatest arrow in our quiver of social activism. It benefits us more than the corporate and government elites we’re fighting .” — Mike dolan, as cited in Miller (1999) It has been well over a decade since dolan, a member...
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