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New Media and Public Relations

Second Edition

Edited By Sandra C. Duhé

The second edition of New Media and Public Relations captures how the extraordinary global adoption of social media in recent years has changed the way organizations and the public relate to one another. Scholars from around the world provide intriguing insights into how constantly emerging technologies require organizations to be interactive and authentic in virtual environments where control and creation of messages is a shared process. New theoretical perspectives are offered, along with case studies and practical suggestions for using online venues in corporate, charitable, political, cause advocacy, religious, health, university, and crisis settings. Although a number of authors from the first edition have returned to contribute to the second edition, the content of each chapter is entirely new.


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330 Contributors Kati Tusinski Berg (Phd, university of oregon, 2006) is associate professor of strategic communica- tion in the diederich college of communication at Marquette university . Her research focuses on public relations ethics, lobbying, social media, and corporate social responsibility . Her research has been published in the Journal of Mass Media Ethics, Public Relations Journal, Case Studies in Strategic Com- munication, PRism, and various edited books . Her professional experience includes work in nonprofit and agency public relations . Dr. Jeffrey D. Brand (Ph .d ., Indiana university, 1995) is an associate professor in the department of communication Studies at the university of Northern Iowa . He teaches courses in public rela- tions cases, integrated communications, global public relations, and crisis communication . His research interests focus on crisis communication and organizational argumentation . His research has appeared in the Journal of Applied Communication Research; Argumentation & Advocacy; Race, Gender & Class; and a chapter in Power and Public Relations . David L. Brinker, Jr. (Ma, Marquette university, 2013) is a doctoral student in the department of communication arts and Sciences at The Pennsylvania State university . His research interests include experimentally investigating deliberative processes and theorizing the role of interpersonal communica- tion during civic dialogue . Thomas Broadus, M .a ., serves as the director of interactive and new media for The Focus group, where he oversees our online media initiatives . He is also an active public speaker on social media and digital media marketing and technologies . Thomas also worked on the PBS Mobile working group that helped inform the PBS...

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