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An Introduction to Visual Communication

From Cave Art to Second Life (2nd edition)

Series:

Susan B. Barnes

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

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Index

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280 Index Black, R . 36, 43 Block books 128, 143 Bodoni 91 Bolter, J . D . ix, xi, 97, 103, 140, 144, 217–221, 237, 241 Boorstin, D . J . 236, 241 Boyd, D . 218, 222 Brady, Matthew 147–148, 163 Brand 66, 71, 73, 100, 132, 156, 188, 216, 221–222, 248, 250, 252, 254, 259, 266, 268 Branding 7–8, 15, 19, 57, 73, 113, 247 Bruner, J . S . viii, xii, 4–6, 8–10, 18, 141, 145 Bush, V . 204, 220, 222 Byrne, C . 112, 122 C Camera 2, 62, 121, 133, 148–152, 154, 158–169, 171, 173, 175, 177, 178, 181, 183–184, 186, 188, 192, 194, 198, 201, 219, 232–233, 248, 258, 264–265 Movement 174–175, 184 Obscura 52–53, 59–60, 66, 146, 147 surveillance cameras, 235–236 Campbell, J . 78, 81–82 Card, S . K . 26, 43 Carey, J . W . xi, 263, 277 Caricatures 135–136, 143 Carrell, J . L . 52–53, 64 Carroll, N . 102, 122, 262–263, 277 Cartoons 133–135, 143, 189, 248, 259 Cartwright, G . F . 231, 242 Cartwright, L . x, xii Cave art xii, 2 Cha, M . 199, 202 Chandler, D . 79 Chetwynd, T . 42–43, 66, 82 China 59, 113, 253, 268 Chinese art 59 Chinese characters 85–86 Chromolithography 132, 143 Cirlot, J . E . 42–43, 66, 82 Clift, J . D . 66, 82 Cobley, P . 79, 82 Codes vi, 5, 12–13, 17, 59, 79, 82, 171, 178, 183, 228, 244–259 Cognition x, 5,...

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