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New Media, Communication, and Society

A Fast, Straightforward Examination of Key Topics

Mary Ann Allison and Cheryl A. Casey

New Media, Communication, and Society is a fast, straightforward examination of key topics which will be useful and engaging for both students and professors. It connects students to wide-ranging resources and challenges them to develop their own opinions. Moreover, it encourages students to develop media literacy so they can speak up and  make a difference in the world. Short chapters with lots of illustrations encourage reading and provide a springboard for conversation inside and outside of the classroom. Wide-ranging topics spark interest. Chapters include suggestions for additional exploration, a media literacy exercise, and a point that is just for fun. Every chapter includes thought leaders, ranging from leading researchers to business leaders to entrepreneurs, from Socrates to Doug Rushkoff and Lance Strate to Bill Gates.

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1 You, Media, and the Global Brain (Mary Ann Allison)


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You, Media, and the Global Brain

Mary Ann Allison

How much air do you breathe in a day?

Take a guess at the volume of air you breathe every day. It depends on lots of things, of course: what you are doing, how big your body is, how fit you are, among many others. According to tests conducted by the University of California at Davis, a woman who is running breathes an average of 53 quarts (50 liters) of air a minute. She breathes an average 8.5 quarts (8 liters) of air per minute if she is sitting. A man uses an average of 61 quarts (58 liters) when running and 9.5 quarts (9 liters) when sitting. If we assume some varied activities during the day, an average woman might breathe as much air as there would be water in a large home swimming pool.

That’s a lot of air. Unless there is trouble of some kind—you have asthma or live where there is a lot of air pollution—you probably haven’t thought a lot about this. But the amount and quality of the air you breathe make a big difference in your life.

Figure 1.1. Volume of air breathed.

Source: Adams. ← 2 | 3 →

How much media do you consume in a day?

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