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New Media, Communication, and Society

A Fast, Straightforward Examination of Key Topics

Mary Ann Allison and Cheryl A. Casey

New Media, Communication, and Society is a fast, straightforward examination of key topics which will be useful and engaging for both students and professors. It connects students to wide-ranging resources and challenges them to develop their own opinions. Moreover, it encourages students to develop media literacy so they can speak up and  make a difference in the world. Short chapters with lots of illustrations encourage reading and provide a springboard for conversation inside and outside of the classroom. Wide-ranging topics spark interest. Chapters include suggestions for additional exploration, a media literacy exercise, and a point that is just for fun. Every chapter includes thought leaders, ranging from leading researchers to business leaders to entrepreneurs, from Socrates to Doug Rushkoff and Lance Strate to Bill Gates.

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28 Will ICT-Supported Technology Create Abundance? (Mary Ann Allison)

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CHAPTER 28

Will ICT-Supported Technology Create Abundance?

Mary Ann Allison

Imagine your mother is sick. The doctor has prescribed some medicine, you’ve picked up the pills, and you’re confident she will soon be well. Now imagine you and your mother live in Ghana (and, if you do live in Ghana, you probably know this story).

Almost one third of the “medicines” sold in developing countries are fake (Ogunlesi & Busari, 2012) and nearly a million people a year die as a result (mPedigree Network, n.d.).

Before the spread of mobile phones and the development of the mPedigree Network, you’d just have to hope. Now, if you have a mobile phone, and you’ve purchased medicine from a participating company, you can scratch off the coating on the package and send a free text to find out if the drug is genuine. A big difference!

MPedigree is the brainchild of Bright Simons, who uses mobile phone technology to help support better lives in Africa. You can see more about it here: http://mpedigree.net/mpedigree/index.php

This example demonstrates one of the many ways in which connecting people and information through new media makes a big difference. But improving life for yourself and your friends and family is not the only benefit that ICT delivers. By connecting to real-time global networks of other researchers, databases, and social network sharing, a scientist can strikingly speed up his or her...

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