The Rhetoric of the Alt-Right
As demonstrated by the 2016 presidential election, memes have become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, but play a significant role in the machinations of politics and how the public comes to understand and respond to their government and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In particular, this book argues that Alt-right memes impact the culture of digital boards and broader public culture by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in ways that are often difficult to discern. Alt-right memes thus present a significant threat to democratic praxis, one that can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has ever seen, crafted, or proliferated a meme.
Library of Congress Cataloging-in-Publication Data
Names: Woods, Heather Suzanne, author. | Hahner, Leslie A., author.
Title: Make America meme again: the rhetoric of the alt-right / Heather Suzanne Woods and Leslie A. Hahner.
Description: New York: Peter Lang, 2019.
Series: Frontiers in political communication; vol. 45 | ISSN 1525-9730
Includes bibliographical references and index.
Identifiers: LCCN 2018044668 | ISBN 978-1-4331-5974-9 (hardback: alk. paper)
ISBN 978-1-4331-5975-6 (ebook pdf) | ISBN 978-1-4331-5976-3 (epub)
ISBN 978-1-4331-5977-0 (mobi)
Subjects: LCSH: Right-wing extremists—United States.
You are not authenticated to view the full text of this chapter or article.
This site requires a subscription or purchase to access the full text of books or journals.
Do you have any questions? Contact us.Or login to access all content.