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Reading the Presidency

Advances in Presidential Rhetoric

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Edited By Stephen J. Heidt and Mary E. Stuckey

This edited collection explores ways to better understand the rhetorical workings of political executives, especially the United States president. Scholars of the presidency, rhetorical theorists and critics, and various authors examine the ways in which presidents use the institution, the media, and popular culture to instantiate, expand, and wield executive power.

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Section One: Reading the President through Institutions

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s e c t i o n o n e Reading the President through Institutions During a 1942 fireside chat, President Roosevelt implored American citizens during World War II to “look” at their maps as they followed along over the air- waves with his presentation...

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