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PR Women with Influence

Breaking Through the Ethical and Leadership Challenges


Juan Meng and Marlene S. Neill

PR Women with Influence: Breaking Through the Ethical and Leadership Challenges makes a unique and timely contribution by exploring how women in public relations navigate through attitudinal, structural and social barriers in advancing their leadership roles. The book is thoroughly grounded in rich empirical evidence gained through two phases of a funded research project conducted in the field. Phase I involves 51 in-depth interviews with current female leaders in public relations and Phase II captures women’s perceptions on gender-related barriers in leadership advancement by recruiting a national panel of female public relations professionals. 

Results presented in this book provide a compelling, current picture of women and leadership in public relations. By emphasizing our discussion on key issues and barriers as related to women in PR and their leadership advancement, the authors call for real actions and change to develop a constructive ecosystem within the organization to embrace leadership for women in PR. 

Given its sharp topic focus, wealth of empirical data, and the relevance of the topic to today’s public relations profession, this book is suitable for different audiences both nationally and globally. Such audiences include but are not limited to public relations scholars, educators and professionals, both leaders and emerging leaders, men and women, young professionals, women of color, and public relations majors. This book is appropriate for senior-level undergraduate and graduate courses in public relations and communication management to facilitate critical thinking, leadership development, and gender-related topic discussion. 

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Launched in 2014, Scholarsourcing is a joint book publishing venture of the Association for Education in Journalism and Mass Communication (AEJMC) and Peter Lang Publishing that has redefined how scholarly books are proposed, peer-reviewed, and approved for contract. An initiative of 2013–2014 AEJMC President Paula Poindexter, Scholarsourcing is based on the concept of crowdsourcing, with AEJMC members proposing books which are then voted on by the association’s membership. Authors of top proposals are invited to write full book proposals that are then reviewed by the Scholarsourcing Series editorial board, with the goal of offering at least one book contract annually.

A very special thanks goes to all who have contributed to the success of Scholarsourcing. These include AEJMC Executive Director Jennifer McGill; Peter Lang Publishing, particularly editor Kathryn Harrison and founding editor Mary Savigar; Founding Series Editor Jane B. Singer; founding editorial board members Carolyn Bronstein, David Perlmutter, Paula Poindexter and Richard Waters; and the hundreds of AEJMC members who have contributed ideas and input, along with a rich supply of wonderful book proposals.

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