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Multimedia News Storytelling as Digital Literacies

A Genre-Aware Approach to Online Journalism Education

Yang Song

New media has brought constant evolution to professional journalism practices and news genres. Online news practices challenge the occupational jurisdiction of journalism with a multiplicity of conflicting and competing journalistic ideals. In order to prepare journalism students to meet the demands of online journalism today, journalism schools have developed courses that emphasize journalistic practice on online news platforms and tools, such as Twitter,, Soundslides Plus, etc.

Drawing on the theoretical lens of digital literacies, Multimedia News Storytelling as Digital Literacies problematizes the emphasis on transmission of certain professional values and news formats without raising students’ critical awareness that there can be diversity of values. Methodologically, the present study proposes a genre-aware, semiotic-aware, critical framework that aims at analyzing digital literacies required and practiced by online journalists. It simultaneously encompasses dimensions of professional culture, professional practices, and abstraction of instantiated meaning making via multimodal semiotic resources.

Multimedia News Storytelling as Digital Literacies is ideal for courses in journalism and mass communication, curriculum studies, and digital literacies. The book is a valuable resource for online journalism educators, journalism students, and online journalism practitioners.

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Chapter 2. Literature Review


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This chapter reviews the literature on online journalism and online journalism education. Three areas of research will be reviewed in the first three sections: (1) studies on the pluralization of values or ideologies of the online journalism profession, including the journalistic ideals of objectivity, transparency, and participation; (2) studies on the media logic of hypertextuality, interactivity and multimedia and how they shape online news production practices; and (3) studies on the evolution of online news genres in relation to the journalistic ideals as well as social and economic factors. The three strands of research focus on three important dimensions of the online journalism profession, including the occupational jurisdiction of journalism, institutionalized routines of news production, and multimedia news storytelling. Reviewing literature on the three dimensions helps draw a holistic picture of the status quo of the online journalism profession as well as the professional demands for online-journalists-to-be. The following two sections respectively review literature on online journalism education and report a content analysis of online journalism course syllabi collected online. The last section identifies the research gap and discusses the significance of the present study. ← 17 | 18 →

The Occupational Ideologies of Online Journalism

New media blurs “the lines between different channels, forms and formats, between different parts of the media enterprise, between the acts of production and consumption, between making media and using media, and between active or passive spectatorship of mediated culture...

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