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Media Law

A Practical Guide (Revised Edition)

Ashley Messenger

Media Law: A Practical Guide (Revised Edition) provides a clear and concise explanation of media law principles. It focuses on the practical aspects of how to protect oneself from claims and how to evaluate the likelihood of a successful claim. This new edition has been revised to reflect important changes and updates to the law, including recent developments relating to scandalous trademarks, embedding, fair use, drones, revenge porn laws, interpretation of emoji, GDPR, false statements laws, lies, and the libel implications of the #MeToo movement.

Media Law is divided into five sections that help non-lawyers understand how the principles apply to their actual behavior: background information about the legal system; things you can be sued for; how you actually gather information; ways the government can regulate speech; and practical issues that are related to media law. This book is perfect for courses in media and communications law or a combination course in journalism law and ethics, as it covers both the legal and ethical aspects of communication.

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7 Trademarks: The Use of Product Names and Logos


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The Use of Product Names and Logos

In most instances, a person who merely references a company, product, or slogan will not face any liability for that use, but there are times when the use of a name, logo, or design will create legal issues.

Trademark law protects business names, logos, slogans, and other identifying characteristics. Thus, it is important to understand what would constitute infringement or dilution. Also, anyone who establishes a business or website may want to establish a trademark for themselves. Media companies and writers will sometimes seek trademarks for company names, product names, titles of regular features, columns, shows, and other editorial products that are distinctive.

Another potential issue is cybersquatting. Cybersquatting laws apply to certain uses of trademarks in URLs.

Because of the potential for such issues to arise, this chapter will discuss:

1. Trademark issues, including how a mark is established and how long protection lasts

2. What is dilution?

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