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Understanding Social Media

Extensions of Their Users


Robert K. Logan and Mira Rawady

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

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Chapter Eleven: Tinder and Other Dating Apps


Enhance: introductions; dating; self-esteem; flirting; social life;

Obsolesce: bar scenes; blind dates; traditional dating; and introductions by friends;

Retrieve: fix ups; casual dating;

Reverse or flip into: promiscuity; hookups; sexting; one-night stands; but occasionally long-term relationships including marriage.

Social media have totally changed the dating scene for every conceivable demographic as the following list of dating sites and the audiences they address will demonstrate. At the top of the list is Tinder, the most popular and Match the very first dating site. Other dating sites include eHarmony (which tends to be pricey); Facebook Dating (which makes use of the information on one’s Facebook site); OKCupid; Ship-Dating made fun again; Coffee Meets Bagel and Hinge.

In addition to these sites, there are dating sites that focus on a specialized demographic. Here is a sample of such sites:

• ←91 | 92→Christian Mingle, that matches single Christians;

• Jdate, that matches Jewish singles;

• Muzmatch, that matches Muslim singles;

• BlackPeopleMeet, that matches black and biracial singles;

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