American Magazines Since 1900
Table of Contents
CHAPTER 7 The 1950s: Television Spurs Leisure Activities, Magazine Growth 117 CHAPTER 8 The 1960s: Social Change for Magazines and America 139 CHAPTER 9 The 1970s: Magazines and “The Me Decade” 157 CHAPTER 10 The 1980s: Computers and Celebrities Dominate the Decade 177 CHAPTER 11 The 1990s: New Media, New Magazines, New Controversies, New Problems 195 CHAPTER 12 Post-2000: A Look Back, a Look Forward 213 Suggested Reading A Bibliography of American Magazine History 225 Index 235 VI | A Focus on Innovators and Innovation How do you write a history of magazines when at least 20,000 magazines are pub- lished in the U.S. according to the latest 2008 numbers?1 I have asked myself that question over and over as I researched and wrote this book. Each magazine has its own history and dozens of well-known magazines have had entire books written about their histories. The problem gets more complicated because an estimated 100,000 American magazines have been published at one time or another in the last century. Experts estimate that more than 80 percent of all new magazine launches last less than three years. Many once-great magazines, such as Life or Woman’s Home Companion, were successful for decades only to succumb to chang- ing times. If I wrote a page on every magazine published at any time between 1900 and 2000, I could have a 100,000-page book. Therefore, I would like to outline the parameters of this book. First, I have limited it to the best-known...
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